Position: VP – Category (Brand & Product Communications )
Location : Delhi
Working Days: Monday to Saturday
Experience Required: 4+years
Client: Personal care D2C brand
- Own the P&L and overall growth strategy for assigned categories
- Define category vision, roadmap, and long-term expansion strategy
- Identify white spaces, innovation opportunities, and portfolio gaps
- Lead end-to-end NPD from concept to launch
- Identify consumer gaps and translate insights into product innovation
- Work closely with R&D, sourcing, packaging, and operations teams
- Ensure timely execution of product launches aligned with business goals
- Drive differentiation through formulation, packaging, and positioning
- Lead brand messaging, positioning, and communication architecture
- Ensure consistency across ATL, BTL, digital, performance, and marketplace channels
- Drive impactful storytelling rooted in consumer insights
- Define clear product value propositions and differentiated USPs
- Develop launch strategies and go-to-market communication plans
- Ensure strong, consistent communication across packaging, website, ads, and performance creatives
- Translate consumer insights into actionable communication and innovation strategies
- Monitor category trends, competitive landscape, and pricing dynamics
- Partner with research and analytics teams for data-backed decisions
- Collaborate with Media, Creative, Performance, Product, Sales, and Supply Chain teams
- Work closely with Founders on strategic decisions
- Align product innovation with brand narrative and commercial priorities preferred
- 4–5 years of experience in Marketing / Category / Brand leadership roles
- Strong background in brand building, product marketing, and NPD
- Experience managing categories in beauty, personal care, or FMCG (Startup)
- Proven track record of launching and scaling new products successfully
- Strong commercial acumen with P&L understanding
- Experience in fast-paced or startup environments preferred
