About the job
Company Description BookEinstein is an edtech startup based in Mumbai, launched in 2020 with a focus on online classes in partnership with leading schools. The company is dedicated to removing language barriers and helping students express themselves confidently. Its programs emphasize skill-building in areas such as Creative Writing, Public Speaking, and Vocabulary Building. In addition, BookEinstein operates a curated children’s library and book service, offering high-quality imported books and guided reading experiences that support long-term academic and personal success.
Role Description The Senior Online Marketing Manager (SMM) role is a full-time, on-site position based in Mumbai. The SMM will plan, execute, and optimize online marketing campaigns to drive student acquisition, brand awareness, and engagement across digital channels. Daily responsibilities include managing performance marketing campaigns, overseeing social media marketing, and coordinating e-commerce initiatives for the company’s online classes and book services. The role involves analyzing campaign data, preparing performance reports, collaborating with product and academic teams, and recommending strategies to improve ROI. The SMM will also monitor market trends, explore new digital platforms, and ensure consistent brand messaging across all online touchpoints.
Qualifications
- Candidates should possess strong skills in Performance Marketing and Online Marketing, with proven experience managing multi-channel digital campaigns.
- Candidates should possess solid Marketing and Social Media Marketing skills to build brand presence and community engagement.
- Candidates should possess E-Commerce skills, including experience optimizing online sales funnels and managing digital product promotions.
- Experience in edtech, education, or children’s content domains is beneficial.
- Ability to analyze data, use marketing analytics tools, and present insights clearly to stakeholders.
- Strong communication, collaboration, and project management skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are a plus.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
