Job Title: Social Media Specialist
Location: Noida
Job Type: Full-time
Key Responsibilities:
- Manage and maintain all official social media profiles while keeping brand messaging consistent.
- Create compelling text, image, and video content in collaboration with creative teams.
- Lead end-to-end influencer marketing: identify influencers, negotiate terms, manage deliverables, and measure ROI.
- Actively engage with followers, respond to queries/comments, and encourage user-generated content.
- Track trends, benchmark competitors, and monitor campaign performance using analytics tools.
- Coordinate with cross-functional teams (PR, Marketing, Communications).
Requirements:
- 2–4 years of relevant social media or agency experience.
- Bachelor's degree, preferably in Fashion Communication, Media Communication, or a related field.
- Strong passion for the skincare and beauty industry.
- Knowledge of web analytics (e.g., Google Analytics) and basic SEO best practices.
- Strong copywriting skills and creative execution abilities.
Pay: ₹30,000.00 - ₹60,000.00 per month
Application Question(s):
- Please share links to 2–3 social media campaigns or influencer collaborations you managed from start to finish. What were the measurable results (e.g., engagement rate, follower growth, reach)?
- How do you identify, negotiate with, and evaluate the success of influencers to ensure campaigns generate real brand value rather than just vanity metrics?
Experience:
- Social media marketing: 2 years (Required)
Work Location: In person
