Company: The 1970 Shop
Location: Lawrence Road Industrial Area, Delhi
Work Mode: Work From Office
Experience: 2-3 Years
Work Schedule: 6 days a week
Brand’s Website:- https://www.the1970shop.com
About the Company
1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.
Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.
Role Overview :-
We are looking for a creative and detail-oriented Packaging Designer with 2–3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands-on experience in AI-driven design tools and packaging production.
Key Responsibilities
Design innovative and visually appealing product packaging aligned with brand identity.
Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.
Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.
Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.
Maintain SKU systems and ensure consistency across packaging designs and product lines.
Collaborate closely with the Brand Team to develop cohesive visual communication.
Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.
Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.
Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.
Desired Skills & Qualifications
Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.
UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.
Good understanding of illustration, typography, layout, color theory, and visual consistency.
Experience in handling SKU systems and product variations.
Hands-on experience with AI-powered creative tools and image generation platforms.
Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
ChatGPT
Midjourney
Gemini
Other AI-based design/image generation tools
Why Join Us?
Be part of building a 1000 Cr consumer brand from the ground up
Opportunity to work closely with founders and leadership
Long-term wealth creation through ESOP participation
High ownership, high impact role in a fast-scaling organization
