About the Role
Kaze Retail is building a curated marketplace across our stores and website, spanning Oil & Staples, Snacks, Drinks, Health & Wellness, Cheese, Bakery, Fruit & Vegetable, and Meat. We monetize shelf and digital real estate through a structured commercial program: tiered brand listings (Basic, Premium, Growth Partner), revenue add-ons (events, sampling, end-cap displays, storytelling content), and Shop-in-Shop (SIS) partnerships on revenue-share or rental-plus-revenue-share models.
We are hiring a Brand Partnerships Manager to own this program end to end, pitching new and existing brands, negotiating commercials from our rate card, onboarding brands onto the platform, and growing partnership revenue through renewals and upselling. You will be the commercial face of Kaze Retail to every brand we work with.
Key Responsibilities
New brand acquisition: Build and manage a pipeline of new brands across all categories; pitch Kaze's listing tiers and close onboarding deals against monthly targets.
Existing brand growth: Own relationships with all listed brands; convert them to tier based listing, drive annual renewals and add-on sales (event slots, sampling days, prime shelf, end-cap displays, social campaigns).
Shop-in-Shop partnerships: Identify and close SIS deals; structure the right model (pure revenue share vs. rental + revenue share), negotiate minimum guarantees, and coordinate space, fixtures, and go-live.
Commercial negotiation: Negotiate within the approved rate card and commercial terms (RTV, upfront fees, MG clauses); prepare proposals and close agreements with brand founders and key-account teams.
Onboarding & execution: Run the end-to-end onboarding process, documentation, product/SKU listing on website and stores, shelf placement, and launch promotion, working with store ops and marketing.
Revenue tracking: Track partnership revenue, renewals, add-on attach rate, and SIS performance vs. minimum guarantees; report a monthly revenue dashboard to leadership.
Program improvement: Gather brand and market feedback to refine tiers, pricing, and inclusions; scout category gaps and emerging brands worth bringing onto the platform.
What Success Looks Like (First 12 Months)
- A full category coverage: active paying brands in each of our categories.
- Consistent achievement of monthly onboarding and partnership revenue targets.At least 2–3 operational SIS partnerships meeting or exceeding minimum guarantees.
- 90%+ renewal rate on listed brands with growing add-on revenue per brand.
Who We Are Looking For
- 3–5 years in brand partnerships, key-account sales, modern trade, or retail/marketplace business development — FMCG, food & beverage, or grocery retail preferred.
- Proven record of closing commercial deals with brands — comfortable discussing listing fees, revenue shares, and minimum guarantees with founders and sales heads.
- Strong negotiation and relationship-building skills; able to speak credibly to both emerging D2C brands and established national brands.
- Comfort with numbers — building simple deal models, tracking targets, and working with rate cards in Excel.
- Self-starter who can run a program independently in a lean team; willingness to be present in stores and at brand meetings.
- Fluent in English and Hindi.
Nice to Have
- Existing network of FMCG / F&B brand contacts in Delhi NCR.
- Experience selling retail media, in-store visibility, or shop-in-shop / franchise formats.
- Exposure to e-commerce marketplace onboarding.
Compensation
Fixed salary plus performance incentives linked to onboarding and partnership revenue targets. Compensation commensurate with experience.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
