Role Overview
As a Senior Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. You'll work closely with designers, developers, content creators, and AI tools to improve traffic, lead generation, search visibility, and campaign performance.
This role is ideal for someone who combines creativity with analytical thinking and enjoys delivering measurable business results.
Key Responsibilities:
Social Media Marketing
- Plan and execute social media strategies across LinkedIn, Instagram, Facebook, and X.
- Create monthly content calendars aligned with business objectives.
- Manage organic and paid campaigns.
- Grow audience engagement and brand visibility.
- Analyze performance metrics and continuously optimize content.
- Coordinate with designers and content writers for campaign execution.
Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis.
- Optimize websites for on-page SEO.
- Perform technical SEO audits and recommend improvements.
- Develop and execute off-page SEO strategies.
- Improve search rankings and organic traffic.
- Monitor website performance using Google Search Console and Google Analytics.
- Track keyword rankings and SEO KPIs.
Search Engine Marketing (SEM)
- Plan and manage Google Ads campaigns.
- Execute Search, Display, Performance Max, and Remarketing campaigns.
- Optimize Quality Score, CTR, CPC, and conversion rates.
- Monitor campaign budgets and ROI.
- Generate regular campaign performance reports.
Performance Marketing
- Execute Meta Ads campaigns.
- Build conversion-focused landing page recommendations.
- Improve ROAS through continuous optimization.
- Conduct A/B testing for creatives and landing pages.
- Optimize audience targeting and remarketing campaigns.
Content Marketing
- Collaborate on blog strategies and SEO content.
- Repurpose content across multiple platforms.
- Optimize content using AI-assisted workflows.
- Assist with email marketing campaigns and newsletters.
Analytics & Reporting
- Track key marketing metrics.
- Monitor:
- Website traffic
- Organic growth
- Lead generation
- CPL
- CTR
- Conversion rate
- ROAS
- Prepare weekly and monthly reports with actionable insights.
AI & Marketing Automation
- Utilize AI tools such as ChatGPT, Claude, Gemini, and other AI platforms to improve productivity.
- Build AI-assisted marketing workflows.
- Automate repetitive marketing activities.
- Explore new AI tools that improve campaign performance.
What We're Looking For
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Ability to manage multiple projects simultaneously.
- Self-driven and proactive attitude.
- Passion for learning new technologies and AI.
- Strong attention to detail.
- Team player with an ownership mindset.
Key Performance Indicators (KPIs)
- Organic traffic growth
- Keyword ranking improvements
- Qualified leads generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Website conversion rate
- Social media engagement
- Campaign ROI
- Lead quality
- Timely execution of campaigns
Why Join Webchirpy?
- Work on international and Indian brands.
- Exposure to AI-driven marketing and automation.
- Opportunity to work on websites, branding, SaaS, and digital transformation projects.
- Continuous learning and skill development.
- Collaborative, growth-focused team culture.
- Opportunity to contribute to innovative products and internal AI initiatives.
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
