- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Strong Communication and Writing skills
- Experience in developing and implementing effective Content Strategies
- Ability to analyze social media performance and adjust strategies accordingly
- Familiarity with WhatsApp as a communication and marketing tool is a plus
- Proactive attitude with the ability to work effectively in a collaborative environment
- Pursuing or completed a degree in Marketing, Communications, or other related fields
Whatsapp Marketing Automation
- Plan and execute WhatsApp marketing campaigns (broadcast, drip campaigns, retargeting).
- Manage WhatsApp Business API or tools like AiSensy / WATI / Interakt / Gupshup etc.
- Design and optimize WhatsApp chat flows and automation sequences.
- Create and manage WhatsApp bot marketing campaigns.
- Segment contact database for targeted communication.
- Monitor delivery rates, CTR, conversions and optimize campaigns.
- Ensure compliance with WhatsApp policies and data privacy norms.
Facebook & Instagram Campaign Management (Meta Ads)
- Plan, create and manage paid ad campaigns on Facebook & Instagram.
- Execute campaigns for:
a) Lead generation
b) Brand awareness
c) Traffic
d) Conversion
e) Remarketing
- Conduct audience research & competitor analysis.
- Perform A/B testing on creatives and copy.
- Optimize campaigns based on CPC, CPL, ROAS and conversion metrics.
- Manage Meta Business Suite & Ads Manager.
- Pixel integration & conversion tracking.
Marketing Campaign Planning
- Design and execute integrated marketing campaigns across platforms.
- Align campaigns with business goals and revenue targets.
- Coordinate with sales team for lead funnel management.
- Develop monthly campaign calendars.
- Track campaign KPIs and prepare performance reports.
Content Creation & Brochure Designing
- Design marketing brochures, flyers, banners, and creatives.
- Create promotional creatives for social media ads.
- Work on tools like:
a) Canva
b) Photoshop
c) Illustrator (preferred)
- Ensure brand consistency across all materials.
- Coordinate with content writers for captions and ad copy.
Performance Monitoring & Reporting
- Prepare weekly and monthly performance reports.
- Track:
a) Engagement rate
b) Lead quality
c) Conversion rate
d) Cost per acquisition
e) ROI on campaigns
- Suggest improvements based on data analytics.
Required Skills:
Technical Skills -
- Strong experience in WhatsApp marketing & bot automation
- Hands-on experience with Meta Ads (Facebook & Instagram)
- Knowledge of Meta Pixel & conversion tracking
- Experience in marketing funnel building
- Graphic designing skills (Canva / Photoshop mandatory)
- Understanding of CRM integration (preferred)
- Knowledge of marketing automation tools
Analytical Skills -
- Strong understanding of digital marketing KPIs
- Ability to interpret campaign data and optimize accordingly
- ROI-driven mindset
Soft Skills -
- Creative thinker
- Strategic planning ability
- Strong communication skills
- Result-oriented mindset
- Time management skills
Experience Required-
- 2-5 years of experience in Social Media & Performance Marketing
- Proven track record of running successful WhatsApp & Meta campaigns
- Experience handling ad budgets (mention range if applicable)
Key Performance Indicators (KPIs)-
- Lead generation targets
- Cost per lead (CPL)
- Campaign ROI
- WhatsApp engagement & conversion rate
- Social media growth metrics
Why Join Us?
- Opportunity to build and scale digital presence
- Creative freedom
- Growth-oriented environment
- Performance-driven culture
Job Type: Full-time
Pay: ₹20000 - ₹30000per month
Work Location: In person
Call us employer : 9566499449
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
