About the Role
We're looking for a hands-on SEO Specialist with proven experience driving organic growth for US-based websites or clients. This role goes beyond traditional SEO — you'll also own our strategy for how our content shows up in AI-driven search: ChatGPT, Perplexity, Google AI Overviews, Gemini, and other generative/answer engines. If you live and breathe rankings, but are also curious about how AI is reshaping search, this is for you.
Key Responsibilities1. Technical SEO
- Conduct technical audits: crawlability, indexation, site architecture, Core Web Vitals, page speed, mobile-friendliness
- Manage XML sitemaps, robots.txt, canonicalization, and redirect strategy
- Implement and troubleshoot structured data / schema markup (Article, FAQ, Product, HowTo, Organization, etc.)
- Work with developers to fix crawl errors, duplicate content, and site health issues
- Monitor and improve site performance using Google Search Console, Screaming Frog, Ahrefs/SEMrush
2. On-Page SEO
- Keyword research and mapping tailored to US search intent and terminology
- Optimize meta titles, descriptions, headers, internal linking, and content structure
- Content optimization for featured snippets, People Also Ask, and SERP features
- Collaborate with content/writing teams to ensure SEO-friendly briefs and drafts
3. Off-Page SEO & Authority Building
- Build and execute link-building strategies (outreach, guest posting, digital PR)
- Monitor backlink profile health; disavow toxic links when needed
- Track domain authority, referring domains, and competitor backlink gaps
4. Local SEO (if applicable)
- Google Business Profile optimization
- Local citations, NAP consistency, review management strategy
5. AI Search Optimization — AEO & GEO
- Answer Engine Optimization (AEO): Structure content to be pulled into direct-answer formats (voice search, featured snippets, Google's AI Overviews)
- Generative Engine Optimization (GEO): Optimize content so it gets cited/referenced by LLMs like ChatGPT, Perplexity, Claude, and Gemini
- Monitor brand visibility and citations within AI chat platforms and generative search results
- Structure content using clear entities, semantic HTML, and schema to improve machine readability
- Stay current on how AI Overviews, SGE, and LLM-based search are changing traditional ranking factors
- Use AI tools (ChatGPT, Claude, Gemini, Perplexity, Surfer AI, Jasper, etc.) to speed up research, content briefs, and competitive analysis — while maintaining human-quality, E-E-A-T-compliant output
6. Analytics & Reporting
- Track KPIs: organic traffic, rankings, conversions, CTR, and AI-search visibility
- Build monthly performance reports using GA4, GSC, Looker Studio
- Present data-backed recommendations to stakeholders
7. Strategy & Collaboration
- Stay ahead of Google algorithm updates and evolving AI search behavior
- Collaborate with content, design, and paid media teams for a unified growth strategy
- Own the SEO roadmap and prioritize initiatives by impact/effort
Requirements
- 2+ years of hands-on SEO experience, preferably working on US-based clients or websites
- Strong understanding of Google's ranking factors, algorithm updates, and E-E-A-T principles
- Hands-on experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Moz, or similar
- Working knowledge of AEO/GEO and how AI search engines surface and cite content
- Comfort using AI tools (ChatGPT, Claude, Perplexity, etc.) as part of the SEO workflow
- Basic understanding of HTML/CSS and how technical elements affect SEO
- Comfortable with overlapping hours with US time zones as needed for calls/collaboration
- Experience with e-commerce SEO (Shopify/WooCommerce) or SaaS SEO
- Content writing or editing background
- Familiarity with CMS platforms (Webflow)
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Application Question(s):
- Have you worked on SEO for a US-based website or client (not just US-targeted keywords, but an actual US company/audience) for at least 12 months?
- Have you personally implemented AEO/GEO tactics — i.e., optimized content specifically to appear in AI Overviews, ChatGPT, Perplexity, or similar AI-generated answers — on a live project?
- Have you independently run a full technical SEO audit (crawl analysis, schema markup, Core Web Vitals) without relying on an agency or senior lead to do it for you?
- Are you comfortable working from 12pm to 9pm IST?
- Have you used AI tools (ChatGPT/Claude/Perplexity/Surfer AI, etc.) as part of your actual SEO workflow — for research, content briefs, or optimization — in the last 6 months?
Language:
Work Location: In person
