Job Description
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About Vision, Mission & Culture
Our vision is to create a future where every child unlocks their full intellectual and physical
potential. We turn screen time into active learning time by creating and providing a world of
edutainment for young minds that are playful, creative, and physically engaging!????????
We offer parents a subscription service that allows them to access all the games and learning content. We have 1000+ learning activities on the Apple, Google Play, Amazon App Store, and Web Browsers
We embody the ethos of a high-performance sports team. We prioritise teamwork,
discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals.
Together, we win????
You will spend most of your time on:
● Manage and optimize paid marketing campaigns across multiple channels (Google,
Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.
● Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates,
ensuring campaigns meet growth and efficiency targets.
● Conduct regular data analysis to identify trends, insights, and opportunities for
improvement.
● Collaborate with the founder‐led marketing team to align campaigns with overall
strategy and business goals.
● Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging
and effective—creativity is a plus.
● Run A/B tests and experiment with new campaign ideas to continuously improve
performance.
● Prepare concise reports and dashboards to communicate campaign results and learnings
to senior management.
What we want to see in your experience:
● 2+ years of experience in Performance marketing (must)
● Proven success in managing paid marketing campaigns with measurable results.
● Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics.
● Ability to translate data into actionable insights and strategies.
● Experience collaborating within a founder‐led marketing function.
● Creativity in overseeing marketing creatives.
What we are looking for in you as a colleague
● Ability to collaborate and meet deadlines
● Self-driven, responsible, and curious to learn
● Passionate
● Attention to detail
● Excellent in English, written and spoken
Pay: ₹192,583.05 - ₹1,000,000.00 per year
Application Question(s):
- What is your Expected CTC in LPA? (10)
- What is your notice period in days? (15)
Experience:
- overall: 2 years (Required)
- Performance Marketing: 2 years (Required)
- Ad network: 2 years (Required)
- App install campaign: 2 years (Required)
- Subscription Apps: 2 years (Required)
Work Location: In person
