We are seeking a highly analytical and content-driven AEO/GEO Specialist to enhance our brand visibility across search engines, AI-powered answer engines, and generative AI platforms. The ideal candidate will develop and execute strategies that improve content discoverability, authority, and citation frequency in platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-driven search experiences.
Key ResponsibilitiesAnswer Engine Optimization (AEO)
- Optimize content to appear in featured snippets, AI summaries, knowledge panels, and voice search results.
- Structure content using schema markup, FAQs, entity optimization, and semantic SEO best practices.
- Conduct keyword, intent, and question-based research to identify answer-focused opportunities.
- Monitor visibility across answer engines and track performance metrics.
Generative Engine Optimization (GEO)
- Develop content strategies that increase brand mentions and citations in AI-generated responses.
- Optimize content for AI readability, authority, factual accuracy, and contextual relevance.
- Build topical authority through content clusters, expert-led content, and digital PR initiatives.
- Analyze AI search behavior and emerging trends in generative search ecosystems.
- Collaborate with SEO, content, product, and marketing teams to align GEO initiatives with business goals.
Content & Analytics
- Create and optimize long-form content, FAQs, guides, case studies, and knowledge-base articles.
- Track KPIs such as AI citations, brand mentions, organic visibility, featured snippet ownership, and referral traffic.
- Conduct competitor analysis and identify opportunities to improve AI search presence.
- Prepare regular performance reports and actionable recommendations.
Required Qualifications
- 2+ years of experience in SEO, content marketing, AEO, GEO, or organic search strategy.
- Strong understanding of search engine algorithms, structured data, semantic search, and content optimization.
- Experience with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or similar platforms.
- Excellent writing, editing, and research skills.
- Strong analytical and problem-solving abilities.
Preferred Qualifications
- Experience optimizing content for AI-powered search platforms.
- Knowledge of entity SEO, knowledge graphs, NLP, and machine learning concepts related to search.
- Familiarity with prompt engineering and AI content workflows.
- Experience working with CMS platforms such as WordPress.
Key Skills
- SEO & Technical SEO
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Strategy & Content Marketing
- Schema Markup & Structured Data
- Analytics & Reporting
- Keyword & Intent Research
- AI Search Optimization
- Digital PR & Authority Building
Success Metrics
- Increase in AI-generated citations and brand mentions.
- Growth in featured snippets and answer-engine visibility.
- Improvement in organic traffic and engagement metrics.
- Expansion of topical authority and share of voice across AI search platforms.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
