Meta Ads Specialist
About the Role:
We are seeking a results-driven Meta Ads Specialist to join our digital marketing team. The ideal candidate will manage, optimize, and scale paid campaigns across Meta platforms (Facebook & Instagram) to drive brand awareness, engagement, and conversions. This role requires analytical thinking, creativity, and a passion for performance marketing.
Key Responsibilities:
- Plan, create, and manage Meta (Facebook & Instagram) ad campaigns for multiple objectives including awareness, traffic, lead generation, and sales.
- Conduct A/B testing on ad creatives, copy, and audience targeting to optimize performance.
- Monitor campaign performance metrics, analyze results, and provide actionable insights.
- Collaborate with the creative and content teams to develop high-performing ad creatives.
- Manage budgets efficiently to maximize ROI and scale campaigns effectively.
- Stay updated with Meta advertising trends, tools, and best practices.
- Generate performance reports and present insights to stakeholders regularly.
Requirements:
- 1–2 years of hands-on experience in Meta Ads Manager or Business Manager.
- Strong understanding of paid social media advertising, audience targeting, and optimization strategies.
- Proficiency in analyzing campaign performance data and deriving actionable insights.
- Experience with A/B testing, pixel tracking, and conversion tracking.
- Knowledge of social media trends and creative ad formats.
- Excellent communication and reporting skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Preferred Skills:
- Experience with e-commerce and lead-generation campaigns.
- Familiarity with Meta Creative Studio or other ad creative tools.
- Basic understanding of Google Analytics and digital marketing analytics.
Why Join Us:
- Work with a dynamic, growth-oriented team.
- Opportunity to manage campaigns for premium brands.
- Learn and grow in a performance-driven marketing environment.
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
Ability to commute/relocate:
- Kochi, Kerala (Kochi): Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Meta Ads: 1 year (Required)
Language:
Work Location: In person
