For FinMentor & Investmentor Securities Ltd.
About the Role
We are looking for a highly creative and finance-savvy Social Media Marketing who can manage the complete digital presence of two brands — FinMentor (finance-expert platform) and Investmentor Securities Ltd. (full-service stock broking).
The ideal candidate understands financial markets, social media trends, and content creation, and can drive engagement across all platforms with consistency and strategy.
Key Responsibilities
1. Social Media Management
- Manage and grow official pages on Instagram, LinkedIn, Facebook, Twitter and WhatsApp communities.
- Maintain a consistent posting schedule for both brands.
- Actively respond to comments, DMs, and community queries to build trust and engagement.
2. Content Planning & Trend Research
- Plan monthly content calendars aligned with brand goals & market trends.
- Research finance trends, viral formats, and competitor strategies.
- Convert complex finance topics into simple, engaging content pieces.
3. Scriptwriting & Content Creation
- Write scripts for Reels, YouTube Shorts, expert videos, product videos, educational content, and promotional reels.
- Draft high-quality captions, copywriting content, emailers, WhatsApp messages, and marketing creatives.
- Craft storytelling and educational content around markets, finance, trading, and personal finance.
4. Product Awareness & Strategy
- Understand product offerings of both brands and build strategies accordingly.
- For FinMentor: expert consultations, app features, finance topics.
- For Investmentor: MTF, IPO updates, market insights, trading & investing content.
- Identify which content formats & platforms work best for each product.
- Suggest campaign ideas to increase reach, leads, and conversions.
- 5* Knowledge of Performance Marketing*
. App Marketing & Social Media to lead the launch and growth of the FinMentor app. This person will be responsible for building brand awareness,
Drive app downloads, engagement, and retention
Manage social media and paid campaigns (Meta & Google)
Plan and execute marketing campaigns
Track and optimize key metrics (CPI, CAC, ROAS, conversions)
Collaborate with content, design, and product teams
Build influencer and community partnerships
Required Skills
- Strong understanding of stock market, trading basics, investments, mutual funds, IPOs, market news, etc.
- Excellent scriptwriting, storytelling & communication skills.
- Proficiency in Canva (must).
- Creative mindset + trend awareness.
- Ability to simplify finance concepts into relatable content.
- Strong organisational skills to manage two brands simultaneously.
Preferred Skills (Good to Have)
- Experience with Meta Ads / LinkedIn Ads.
- Basic video editing (CapCut, Premiere Rush).
- Experience in finance, fintech, or stock market–related roles.
- Ability to shoot basic content using phone (optional).
Who Should Apply
- Someone who lives & breathes digital content.
- Someone who loves finance and can explain it simply.
- Someone who can handle fast-paced markets and trend deadlines.
- Someone who thinks creatively and executes consistently.
Pay: ₹25,000.00 - ₹30,000.00 per month
Application Question(s):
Work Location: In person
