For a Digital Marketing Manager role at Savya Medical Equipments, the focus shifts from general brand management to technical execution, online lead generation, and managing your digital presence across healthcare platforms.
Here is a targeted job description you can use:
Job Summary
We are looking for a tech-savvy Digital Marketing Manager to own our online presence. You will be responsible for developing, implementing, and managing digital marketing campaigns that promote our medical equipment and services. The ideal candidate will have a "data-first" approach and a deep understanding of how to reach healthcare professionals (HCPs) in a digital environment.
Key Responsibilities
- SEO & SEM: Lead all SEO/SEM efforts to ensure our medical products rank highly for relevant keywords. Manage paid search budgets (Google Ads) to maximize lead quality.
- Social Media Management: Design and maintain our social media presence across LinkedIn, Facebook, and Twitter, focusing on professional engagement and industry authority.
- Email Marketing: Execute automated email nurturing campaigns for hospitals, clinics, and distributors to move prospects through the sales funnel.
- Website Optimization: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Optimize the user experience on the company website.
- Content Strategy: Coordinate with technical experts to create high-value digital content, such as webinars, whitepapers, and product videos.
- Analytics: Utilize tools like Google Analytics and CRM data to track conversion rates and fine-tune digital touchpoints.
Qualifications & Skills
- Experience: 4+ years in digital marketing, preferably with a background in B2B medical sales or HealthTech.
- Technical Mastery: Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Tool Proficiency: In-depth knowledge of Google Analytics, Google Search Console, HubSpot (or similar CRM), and LinkedIn Campaign Manager.
- Copywriting: Ability to write compelling, accurate digital copy that adheres to medical industry regulations.
- Education: Bachelor’s degree in Marketing, Digital Media, or a related field.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL).
- Website traffic-to-lead conversion rate.
- Search engine ranking for core product categories.
- Email open and click-through rates.
Refining for your specific needs:
Since Savya Medical is likely a high-trust B2B business, your digital manager should focus less on "viral" content and more on Authority Building.
Note: If you want this person to also handle graphic design (Photoshop/Canva) or video editing for product demos, be sure to add those under the "Technical Mastery" section.
Job Type: Full-time
Pay: From ₹14,498.14 per month
Benefits:
- Flexible schedule
- Food provided
Work Location: In person
