Role Overview:
As the SDR Team Leader, you will own the performance, training, and operational execution of the SDR team. Your role is to ensure consistent pipeline generation, enforce SLA compliance, manage outreach strategy, and drive top-of-funnel conversion. You will be responsible for leading by example, coaching SDRs, optimising CRM workflows, ensuring lead quality and progression, and liaising between marketing, sales, and CRM operations.
Key Responsibilities:
Leadership & Team Management
- Supervise, coach, and support a team of SDRs (remote or in-house) to achieve individual and team KPIs
- Set daily, weekly, and monthly activity targets and ensure alignment with commercial OKRs
- Deliver 1:1 performance reviews, skill audits, and weekly pipeline check-ins
- Manage SDR onboarding, 30/60/90-day ramp-up, and continuous improvement plans
- Enforce company sales playbooks, cadences, scripts, and qualification frameworks
Sales & Performance Operations
- Ensure daily lead progression, next actions, and SLA adherence across all leads
- Monitor CRM dashboards, campaign metrics, and individual performance trackers
- Conduct call coaching, live call audits, and strategic feedback loops
- Own the SDR pipeline stages: from New Lead to Meeting Booked
- Manage and refine lead scoring, prioritisation, and assignment logic with the CRM manager
Reporting & Stakeholder Collaboration
- Present weekly performance and campaign reports for management review
- Collaborate with Marketing on lead quality feedback and conversion insights
- Coordinate with SAEs for seamless MQL handovers and qualification integrity
- Escalate performance, lead quality, or SLA breaches based on escalation protocols
Systems & Tools Ownership
- Own usage compliance and optimisation for CRM, Power Dialers, and Microsoft Lists
- Liaise with the CRM Admin to develop and test automations, templates, and trackers
- Maintain team SOPs and documentation in SharePoint, Lists, and internal LMS
- Drive continuous system usage audits and enforce standardised documentation workflows
Essential Skills & Requirements:
- Proven experience in B2B SDR/BDR roles (minimum 2 years)
- Experience managing SDRs or leading a sales team
- Familiarity with CRM systems (GoHighLevel, Salesforce, HubSpot, or similar)
- Strong coaching, communication, and data analysis skills
- Deep understanding of sales processes, qualification methodologies, and pipeline progression
- Organised, KPI-driven, with a passion for high performance and accountability
- Fluent in using Microsoft 365 tools: Outlook, Teams, Lists, SharePoint
Preferred Qualifications:
- Experience in renewable energy or commercial B2B sectors
- Understanding of outbound lead generation, cold calling, and email cadences
- Background in using sales enablement tools and BI dashboards
- Exposure to remote team management and distributed workforces
What We Offer:
- High-impact leadership role with fast-track growth potential
- Structured training programme and access to AI-enhanced learning tools
- Clear performance-based bonus structure
- Remote flexibility with structured daily rhythm
- Opportunity to shape the next generation of B2B commercial SDRs
