We are hiring a performance-focused Digital Marketing Expert with strong execution capabilities across paid media, tracking infrastructure, funnel optimization, and ROI-driven campaigns. This role requires deep understanding of conversion tracking, event architecture, attribution models, and scaling strategies across multiple platforms.
Key Responsibilities
1. Paid Media Campaign Management (Full Funnel Execution)Platforms
· Meta Ads Manager
· Google Ads
· LinkedIn Ads
· Snapchat Ads
· YouTube Ads
Campaign Types (Must Have Hands-On Execution)Lead Generation Campaigns
· Instant forms (Meta Lead Ads)
· Landing page conversion campaigns
· CRM-integrated lead capture (webhooks/API)
Conversion Campaigns
· Website purchase / signup optimization
· Funnel-based conversion (TOFU–MOFU–BOFU)
· Event-based optimization (Add to Cart, Purchase, Lead)
App Install Campaigns
· Google App Campaigns (UAC)
· Meta App Install campaigns
· Firebase SDK integration for in-app events
Traffic Campaigns
· Website visits (landing page optimization)
· Blog/content traffic for SEO support
Brand Awareness & Reach
· CPM-based campaigns
· Video views, engagement campaigns
Engagement Campaigns
· Post engagement
· Page likes/follows
· Video watch optimization
Remarketing / Retargeting
· Website visitors
· Abandoned cart users
· Video viewers (25%, 50%, 75%)
2. Advanced Tracking & Analytics ImplementationTracking Stack (Mandatory Hands-On)
· Google Tag Manager
· Google Analytics (GA4)
· Firebase
· Meta Pixel
· Google Ads Conversion Tracking
· Google Search Console
· Third party tools
Event Tracking ImplementationWebsite Events
· Page View
· View Content
· Add to Cart
· Initiate Checkout
· Purchase
· Lead Submission
Custom Events
· Button clicks (WhatsApp, Call, Form Submit)
· Scroll depth tracking
· Video engagement tracking
App Events (Firebase)
· App Install
· First Open
· In-App Purchase
· Registration
· Engagement events
Google Ads Event Setup
· Conversion actions:
o Lead form submit
o Purchase
o Phone call tracking
o WhatsApp click tracking
· Enhanced Conversions setup
· Import conversions from GA4
Attribution & Data Accuracy
· First-click vs Last-click vs Data-driven attribution
· UTM parameter structuring
· Cross-platform tracking validation
· Deduplication (Meta + Google events)
3. Campaign Optimization & ROI ScalingKPIs to Manage
· CTR (Click Through Rate)
· CPC (Cost Per Click)
· CPL (Cost Per Lead)
· CPA (Cost Per Acquisition)
· ROAS (Return on Ad Spend)
Optimization Techniques
· A/B testing (Creatives, Copy, Audience)
· Funnel drop-off analysis
· Budget reallocation based on performance
· Bid strategy optimization (Manual CPC, Target CPA, Max Conversions)
Scaling Strategy
· Horizontal scaling (new audiences)
· Vertical scaling (budget increase)
· Lookalike audience expansion
· Retargeting segmentation
4. Audience Targeting & Segmentation
· Custom audiences (website visitors, CRM data)
· Lookalike audiences (1%, 3%, 5%)
· Interest-based targeting
· Behavioral targeting
· Geo-targeting (city/state level campaigns)
5. Creative Strategy & Performance Content
· Ad copywriting (high CTR + conversion-focused)
· Creative briefs for designers
· Video ad scripting (hooks, retention, CTA)
· Performance creatives (UGC style, testimonial ads)
6. SEO & Organic Growth Support
· Keyword research (short-tail + long-tail)
· On-page SEO optimization
· Basic technical SEO understanding
· Blog optimization for traffic support
7. E-Commerce Performance Marketing (Advanced)Platforms
· Amazon Seller Central
· Flipkart Seller Hub
· Other Ecommerce platforms
Campaign TypesGoogle Shopping Ads
· Product feed setup via Merchant Center
· Feed optimization (title, description, attributes)
· Performance Max campaigns
Amazon Ads
· Sponsored Products
· Sponsored Brands
· Sponsored Display
E-commerce Funnel
· Product page optimization
· Conversion rate optimization (CRO)
· Cart abandonment retargeting
· Dynamic product ads (DPA)
8. Account Setup & InfrastructureInitial Setup Responsibilities
· Ad account creation & structuring
· Business Manager setup (Meta)
· Pixel installation & verification
· Domain verification
· Conversion API (CAPI) setup
Landing Page Optimization
· Conversion-focused UI/UX
· Page speed optimization
· Mobile-first design validation
9. Reporting & Dashboarding
· Daily performance monitoring
· Weekly & monthly reporting
· Dashboard creation (Google Data Studio / Looker Studio)
· Insights + actionable recommendations
10. Competitor & Market Intelligence
· Ad library research (Meta Ads Library)
· Competitor funnel breakdown
· Market trend analysis
· Creative benchmarking
11. Client Communication
· Campaign explanation in business terms
· ROI reporting
· Strategy presentation
· Handling revisions and expectations
12. Compliance & Data Security
· Ad policy compliance (Meta & Google)
· GDPR/basic data privacy awareness
· Secure handling of client data
Preferred Skills (Bonus)
· Conversion API (CAPI)
· Server-side tracking
· CRM integrations (webhooks, Zapier)
· Funnel tools (ClickFunnels, Webflow, etc.)
Key Skills Required
· Strong hands-on experience in:
o Meta Ads & Google Ads (Mandatory)
o Snapchat Ads & LinkedIn Ads (Preferred)
· Knowledge of SEO & SMO
· Understanding of Amazon & Flipkart marketing
· Strong analytical and reporting skills
· Ability to handle multiple campaigns
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
