Job Description:
The PPC Executive will own revenue performance for the assigned portfolio by driving end-to-end performance marketing outcomes across the customer funnel—from lead acquisition and qualification to nurturing and conversion. The role involves analyzing data to define strategy, executing multi-channel paid campaigns, and continuously optimizing performance to achieve revenue targets, improve ROAS, and reduce CAC.
Roles and responsibilities
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Plan, execute, and optimize performance marketing campaigns across paid channels such as Google Ads, Meta, LinkedIn, and programmatic platforms.
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Conduct systematic testing on ad creatives, copy, landing pages, positioning and targeting; use insights from data analysis and feedback from the sales team to continuously improve performance.
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Manage campaign budgets efficiently, aiming to reduce customer acquisition cost (CAC) and improve return on ad spend (ROAS).
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Monitor key campaign metrics using analytics tools and generate actionable reports to support strategic decisions.
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Support communication strategy planning and optimization by helping identify appropriate messaging and positioning for target segments and optimization of the same through testing.
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Execute retention-focused initiatives, including email campaigns, push notifications, remarketing, and loyalty campaigns, aimed at increasing repeat rates and lifetime value (LTV).
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Segment audience data and analyze performance to deliver personalized marketing messages that improve customer engagement across the lifecycle.
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Collaborate with content, design, product, and sales teams to ensure campaign messaging, creatives, and offers are aligned with broader marketing objectives and sales insights.
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Provide input on overall marketing strategy and share performance insights with senior marketers and stakeholders in a clear, data-driven manner.
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Advocate for the use of analytics to inform decisions, measure campaign effectiveness, and propose optimizations.
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Stay updated on industry trends, platform updates, and competitor campaigns to support continuous improvement.
