Experience: 1 year to 2 years
Location: Mohali (On-site)
Working Days: Monday to Friday
We are looking for a results-driven PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, with a strong understanding of campaign optimization, performance tracking, and lead generation. The candidate should be analytical, detail-oriented, and capable of managing paid advertising campaigns independently.
Key Responsibilities:
- Plan, create, launch, and optimize Google Ads and Meta Ads campaigns.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and optimize for maximum ROI, CTR, and conversions.
- Manage campaign budgets and ensure efficient ad spend.
- Perform A/B testing for ad copies, creatives, and landing pages to improve campaign performance.
- Set up and monitor conversion tracking and remarketing campaigns.
- Prepare and present weekly and monthly performance reports with actionable insights.
- Collaborate with the design and content teams to create high-performing ad creatives.
- Stay updated with the latest PPC trends, platform updates, and best practices.
Required Skills:
- 1 Years to 2 Years of hands-on experience in PPC/Digital Advertising.
- Strong knowledge of Google Ads and Meta Ads Manager.
- Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of conversion tracking, remarketing, and campaign attribution.
- Strong analytical, reporting, and problem-solving skills.
- Ability to optimize campaigns based on performance metrics.
- Good communication and teamwork skills.
Preferred Qualifications:
- Bachelor's degree in Marketing or related field
- Google Ads Certification is a plus.
- Experience with lead generation and e-commerce campaigns is an added advantage.
- Freshers with relevant training or internship experience may also apply.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
