Job Title: Digital Marketing Specialist
Location: Edappally kochi
Department:Digital Marketing
Employment Type: Full-time
Job Summary
We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will be responsible for increasing brand awareness, generating leads, driving website traffic, and improving customer engagement through effective digital strategies.
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns.
- Manage social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- Create and schedule engaging content for social media, blogs, email campaigns, and websites.
- Optimize website content using SEO best practices.
- Run and monitor paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Track, analyze, and report campaign performance using analytics tools.
- Conduct keyword research and competitor analysis.
- Manage email marketing campaigns and customer engagement activities.
- Collaborate with design, content, and sales teams to achieve marketing objectives.
- Stay updated with the latest digital marketing trends, tools, and technologies.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing
- Knowledge of SEO, SEM, social media marketing, and email marketing.
- Experience with Google Analytics, Google Ads, Meta Business Suite, and other marketing tools.
- Strong communication and content creation skills.
- Analytical mindset with attention to detail.
Preferred Skills
- Graphic design skills using Canva, Adobe Photoshop, or Illustrator.
- Experience with WordPress or other CMS platforms.
- Video editing knowledge.
- Marketing automation tools experience.
- Basic understanding of HTML and website management.
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation
- Social media engagement
- Conversion rates
- ROI of marketing campaigns
- Email open and click-through rates
Salary
As per company standards and candidate experience.
Apply Now: Send your resume and portfolio to [email protected]
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
Work Location: In person
