Location: Mulund, Mumbai (Work from Office)
Experience: 3–4 Years
CTC: ₹4.8 – ₹7.2 LPA
About the Role
We are looking for an experienced and result-oriented Growth Marketing Specialist to drive lead generation and overall marketing growth for The Playce. This role goes beyond performance marketing and involves owning the complete customer acquisition journey—from campaign strategy and content planning to landing page optimization, CRM analysis, and marketing performance.
The ideal candidate should be data-driven, creative, and capable of working closely with sales, content, and management teams to continuously improve marketing outcomes.
Key Responsibilities
Performance Marketing
- Plan, execute, monitor, and optimize lead generation campaigns across Meta Ads and Google Ads.
- Manage campaign budgets, bidding strategies, audience targeting, and creative testing.
- Continuously optimize campaigns to improve lead quality, reduce CPL, and increase conversions.
- Conduct A/B testing of creatives, audiences, landing pages, and offers.
Marketing Strategy
- Develop monthly marketing plans aligned with business goals.
- Identify new growth opportunities and recommend marketing initiatives.
- Research competitors, market trends, and customer behaviour to improve campaign performance.
- Track and analyze marketing performance and recommend actionable improvements.
Content Strategy
- Develop monthly content strategy aligned with lead generation objectives.
- Plan content themes, campaigns, and promotional calendars.
- Work closely with designers and content creators to produce high-performing marketing content.
- Ensure content supports both paid campaigns and organic growth.
Landing Pages & Website
- Plan and optimize landing pages for improved conversion rates.
- Coordinate website updates and ensure a seamless user experience.
- Ensure landing pages, forms, CTAs, and tracking are functioning correctly.
- Recommend improvements based on analytics and user behaviour.
Lead Management & CRM
- Monitor lead quality through CRM and sales feedback.
- Collaborate with the Sales team to improve lead qualification and conversion rates.
- Analyze the complete lead funnel and identify opportunities to improve marketing effectiveness.
- Support CRM optimization and lead nurturing initiatives.
Analytics & Reporting
- Track campaign performance using Meta Ads Manager, Google Ads, GA4, and other marketing tools.
- Prepare weekly and monthly marketing performance reports.
- Monitor KPIs including lead volume, CPL, conversion rates, and overall campaign effectiveness.
Cross-functional Collaboration
- Coordinate with sales, content, design, operations, and management teams.
- Ensure marketing initiatives are executed effectively and on time.
- Support offline marketing initiatives and brand-building activities whenever required.
Required Skills & Qualifications
- 3–4 years of experience in Digital Marketing.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of lead generation strategies and campaign optimization.
- Experience developing content strategies that support business growth.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Familiarity with CRM platforms and lead management processes.
- Working knowledge of Google Analytics (GA4) and Google Tag Manager.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple projects simultaneously and work collaboratively across teams.
Preferred Skills
- Experience in coworking, real estate, hospitality, fitness, education, or other service-based industries.
- Experience managing marketing budgets of ₹1 lakh or more per month.
- Basic knowledge of SEO and AIO.
- Familiarity with marketing automation and WhatsApp CRM platforms.
- Experience working with creative teams, agencies, or freelancers.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Cost per Lead (CPL)
- Lead quality
- Lead-to-visit conversion rate
- Lead-to-sale conversion rate
- Landing page conversion rate
- Campaign ROI/ROAS
- Content performance and engagement
- Timely execution of marketing campaigns
This role requires a proactive individual who can take ownership, think strategically, execute independently, and contribute across multiple areas of marketing to drive business growth.
Pay: ₹480,000.00 - ₹720,000.00 per year
Benefits:
Application Question(s):
- Are you comfortable commuting to our office in Mulund (West)?
- How many years of hands-on experience do you have managing Meta Ads and Google Ads?
- Have you independently planned marketing strategies?
- What is your current & expected annual CTC?
Work Location: In person
