Build Kraftshala’s account-based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students.
Location: Gurgaon
About Kraftshala School of Business
Kraftshala is India's largest skilling institution in terms of marketing placements, with a 97% placement rate across batches. We have placed 3,000+ candidates, and we are gunning to become the world's largest career launchpad, across domains. We're backed by ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.
The Opportunity
We're building our account-based marketing function from the ground up, and we want a sharp, ownership-driven marketer to own it. This is an ABM-led role. Your primary job is to build a tiered list of the enterprise accounts we most want to place into - big brands, large agencies, FMCG companies, and the top 100 SaaS companies - and turn them into hiring conversations. Alongside that, you'll build the sales-enablement content that makes those conversations easier to win. You'll work directly with the leadership, including founders, and have full ownership from day one.
What You'll Do
Primary - Account-Based Marketing:
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Build and manage a tiered target account list across big brands, large agencies, FMCG, and the top SaaS companies - with segment-specific logic.
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Design and run segment-tailored, account-based engagement across email and LinkedIn to the people who make hiring decisions.
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Move accounts from cold to hiring-ready and hand them to the outreach team with full context.
Secondary - Sales Enablement:
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Build the sales-enablement content the outreach team uses in live conversations - case studies, testimonials, blogs, one-pagers, and talent briefs.
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Maintain a lean, credible B2B presence where hiring decision-makers are.
What We're Looking For
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3-5 years in B2B marketing, demand gen, or growth = ideally in a startup or high-accountability environment (We are not too fussed about the exact number of years. Experience is simply a proxy for capability, which is what we really care for)
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A track record of running account-based or outbound campaigns with measurable pipeline impact.
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The ability to prioritise enterprise accounts and tailor the pitch by segment and buyer.
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Clear, credible B2B writing ability - content built to help close, not just to publish.
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Builder instinct - comfortable working without a team or a playbook.
Why Join Us
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Own a focused function end-to-end from day one - no waiting for permissions or committees.
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Work with real, differentiated outcomes to market - a 97% placement rate is a fact, not a tagline.
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Direct access to senior leadership with a clear line of sight to commercial impact.
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Competitive compensation based on fit.
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High-accountability, low-bureaucracy culture where your work is visible and your impact is measurable.
Our Culture in One Line
We care about whether things actually work - for our students, for our partners, and for the team. If you measure yourself by outcomes and not activity, you'll feel at home here.
