1. Job Identification
- Designation: In-House Influencer (Male / Female)
- Department: Marketing / Digital Marketing
- Reporting To: Centralized Marketing Head / Campaign Manager
- Location: Centralized (Mayiladuthurai & Thiruvarur)
- Scope: Responsible for promoting the brand, products, and campaigns through social media content, videos, and customer engagement activities.
2. Role Purpose
The In-House Influencer is responsible for representing the brand through engaging video content, product promotions, and social media presence to attract customers and increase brand visibility.
The role helps in building customer trust, promoting products, and increasing showroom walk-ins through digital platforms.
3. Key Responsibilities
A. Brand Promotion
- Represent the company brand through social media platforms.
- Promote new collections, offers, and campaigns.
- Present products in an attractive and engaging way.
B. Social Media Content Creation
- Create short videos, reels, and promotional content for social media.
- Participate in photoshoots and video shoots for marketing campaigns.
- Work with the graphic designer and video editor to produce engaging content.
C. Product Promotion
- Showcase latest products, collections, and offers.
- Explain product features and benefits in videos and promotions.
- Support marketing campaigns through creative product demonstrations.
D. Customer Engagement
- Engage with customers through social media comments, messages, and interactions.
- Encourage customers to visit the showroom and explore products.
- Support customer engagement activities during in-store events or promotions.
E. Campaign Participation
- Actively participate in marketing campaigns, seasonal promotions, and special events.
- Support campaign promotions through live sessions, reels, and promotional videos.
F. Trend Monitoring
- Follow and implement latest social media trends and content ideas.
- Suggest innovative content ideas to increase online engagement.
G. Collaboration
- Work closely with Marketing, Campaign, Graphic Design, and Video teams.
- Coordinate with showroom teams during campaign promotions and product launches.
4. Core Competencies
- Social Media Presence
- Brand Representation
- Communication Skills
- Creativity
- Customer Engagement
5. Functional Competencies
- Content Creation
- Product Presentation
- Social Media Marketing
- Video Participation
- Trend Awareness
6. Behavioral Competencies
- Confidence
- Creativity
- Positive Attitude
- Communication Skills
- Adaptability
✅ This JD defines the In-House Influencer as the brand ambassador who promotes products, campaigns, and the showroom through social media content and customer engagement.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Food provided
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Thiruvarur, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Language:
- Tamil (Required)
- English (Preferred)
Willingness to travel:
Work Location: In person
