We are looking for a talented and results-driven SEO Executive – Off-Page SEO Expert who will be responsible for improving website authority, organic visibility, keyword rankings, and search engine performance through effective off-page SEO strategies.
Key Responsibilities:
- Develop and execute off-page SEO strategies to improve domain authority, keyword rankings, and organic traffic.
- Build high-quality and relevant backlinks through guest posting, link outreach, digital PR, niche edits, resource link building, and other ethical link-building techniques.
- Conduct competitor backlink analysis and identify new link-building opportunities.
- Perform backlink audits and monitor the website’s backlink profile, link quality, toxicity, and referring domains.
- Identify relevant websites, publishers, bloggers, and industry platforms for effective outreach and relationship building.
- Manage and execute link-building outreach campaigns, including prospecting, email outreach, follow-ups, and placement management.
- Develop strategies for brand mentions, citations, forums, communities, and other off-page signals where relevant.
- Monitor keyword rankings, referring domains, backlinks, and overall off-page SEO performance.
- Stay updated with Google algorithm updates, link-building best practices, and SEO industry trends.
- Collaborate with content, design, and marketing teams to create assets that support link acquisition and digital PR campaigns.
- Prepare regular SEO reports and provide actionable insights based on performance data.
Requirements:
- Strong practical knowledge of Off-Page SEO and Link Building.
- Hands-on experience with backlink research, competitor analysis, outreach, and link acquisition.
- Familiarity with tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics.
- Understanding of Domain Rating/Authority, referring domains, anchor text, link relevance, dofollow/nofollow links, and backlink quality.
- Strong communication and networking skills for publisher and website outreach.
- Excellent attention to detail and ability to evaluate backlink opportunities.
- Good organization, planning, follow-up, and campaign management skills.
- Ability to analyze SEO data and make data-driven decisions.
- Knowledge of current Google SEO guidelines and ethical link-building practices.
Candidates with proven experience in building high-quality, relevant backlinks and improving keyword rankings through off-page SEO will be preferred.
Pay: ₹8,000.00 - ₹15,000.00 per month
Work Location: In person
