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Job Description: Performance Marketing Executive / ManagerPosition
Performance Marketing Executive / Manager
Location
Ghaziabad / Delhi-NCR (Hybrid)
Department
Marketing & Growth
Reports To
Director – Marketing & Business Growth
About the Organisation
We are one of North India's leading test preparation institutes, preparing students for CAT, CLAT, IPMAT, CUET, GMAT, GRE and other competitive entrance examinations. With more than two decades of academic excellence, we are expanding aggressively into the digital education ecosystem and are looking for a growth-driven Performance Marketing professional who can help us build a scalable student acquisition engine.
Role Summary
The Performance Marketing Executive will be responsible for planning, executing, analysing and optimising paid digital campaigns that generate qualified student leads and admissions while ensuring the highest possible Return on Ad Spend (ROAS).
The ideal candidate should have hands-on experience in education marketing, lead generation and conversion funnel optimisation.
Key ResponsibilitiesPaid Advertising
- Plan and execute campaigns on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- LinkedIn Ads (optional)
- Display & Remarketing campaigns
Student Lead Generation
- Generate high-quality leads for:
- CAT
- CLAT
- IPMAT
- CUET
- GMAT
- GRE
- Study Abroad
- Design city-wise and pan-India campaigns.
- Continuously improve Cost per Lead (CPL).
Funnel Optimisation
Manage the complete marketing funnel:
Awareness → Landing Page → Lead Form → Counselling → Admission
Responsibilities include:
- Landing page optimisation
- A/B testing
- Form optimisation
- WhatsApp integration
- CRM integration
- Conversion optimisation
Analytics & Reporting
Track and analyse:
- ROAS
- CAC (Customer Acquisition Cost)
- CPL
- Conversion Rate
- CTR
- CPC
- CPM
- Student Admission Rate
- Revenue generated from campaigns
Prepare weekly and monthly performance reports with actionable insights.
Campaign Strategy
Develop campaigns around:
- Scholarship Tests
- Free Workshops
- Webinars
- Demo Classes
- Success Stories
- AIR Rankers
- Toppers
- Faculty Branding
- College Admissions
- Seasonal Admission Campaigns
Audience Building
Create and optimise:
- Lookalike Audiences
- Custom Audiences
- Retargeting Campaigns
- Email Lists
- WhatsApp Marketing Audiences
Collaboration
Coordinate closely with:
- Video Editors
- Graphic Designers
- Content Creators
- Bloggers
- Academic Team
- Counsellors
- CRM Team
Ensure creatives are aligned with campaign objectives.
Marketing Automation
Work with tools such as:
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Conversion API
- CRM platforms
- Marketing Automation Tools
- WhatsApp Automation
- Email Automation
Experimentation
Regularly perform:
- Creative Testing
- Audience Testing
- Landing Page Testing
- Copy Testing
- Offer Testing
- Funnel Experiments
Maintain detailed records of learnings and best-performing campaigns.
Desired Skills
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Conversion Tracking
- Pixel Implementation
- Marketing Funnels
- Landing Page Optimisation
- A/B Testing
- Excel / Google Sheets
- CRM Platforms
- Basic SEO understanding
- YouTube Advertising
- Performance Reporting
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Commerce or related field.
- 2–5 years of experience in Performance Marketing.
- Experience in EdTech or Education Marketing preferred.
- Google Ads and Meta certifications will be an added advantage.
Key Performance Indicators (KPIs)
- Monthly Qualified Leads Generated
- Cost Per Lead (CPL)
- Student Admission Numbers
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Revenue Generated
- Lead-to-Admission Ratio
- Landing Page Conversion Rate
- Campaign ROI
What We Offer
- Opportunity to build one of India's fastest-growing education brands.
- Exposure to national digital marketing campaigns.
- Freedom to experiment with innovative growth strategies.
- Performance-based incentives linked to admissions and campaign success.
- Collaborative and entrepreneurial work environment.
- Clear career growth into Growth Marketing and Digital Strategy leadership.
Ideal Candidate
We are looking for someone who thinks like a business owner rather than merely a campaign manager. The ideal candidate is data-driven, analytical, creative, and passionate about using digital marketing to help students achieve their academic goals. They should possess a growth mindset, continuously experiment with new strategies, and be committed to delivering measurable business outcomes through performance marketing.
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
