Role Overview
Responsible for creating high-quality visual content, marketing creatives, promotional videos, social media assets, presentations, and brand materials that strengthen the company’s digital presence and support marketing and business development activities.
Key Responsibilities Graphic Design
- Create professional graphics for websites, social media, advertisements, and digital campaigns.
- Design banners, posters, brochures, flyers, presentations, infographics, and promotional materials.
- Develop creatives for Instagram, Facebook, LinkedIn, YouTube, Google Ads, and other platforms.
- Maintain consistent brand identity, typography, colors, layouts, and visual standards.
- Design marketing materials for products, services, offers, events, and campaigns.
- Create UI/UX visual assets, website graphics, icons, illustrations, and promotional elements.
- Resize and optimize creatives for different digital platforms and advertising formats.
Video Editing
- Edit promotional, corporate, product, tutorial, and social media videos.
- Create Reels, Shorts, YouTube videos, advertisements, explainer videos, and corporate videos.
- Add transitions, motion graphics, text animations, subtitles, sound effects, music, and voiceovers.
- Perform video cutting, color correction, audio enhancement, and visual effects.
- Create engaging video content from raw footage, images, screen recordings, and AI-generated assets.
- Prepare videos in multiple formats such as 16:9, 9:16, and 1:1.
- Optimize videos for social media engagement and advertising campaigns.
AI & Creative Content
- Use AI tools to generate images, videos, backgrounds, voiceovers, scripts, and creative concepts.
- Experiment with AI-based video generation, image generation, animation, and editing tools.
- Convert marketing concepts and written content into compelling visual and video campaigns.
- Keep up with emerging AI design and video-production trends.
Digital Marketing Support
- Work closely with the marketing team to develop campaign creatives.
- Create promotional content for FinTech, APIs, software products, SaaS, banking technology, and digital payment solutions.
- Develop creatives for product launches, offers, lead-generation campaigns, and brand awareness.
- Produce multiple creative variations for A/B testing.
- Support SEO, content marketing, email marketing, and social media campaigns with visual assets.
Corporate & Brand Communication
- Create corporate presentations, pitch decks, company profiles, and business proposals.
- Design product/service brochures and sales collateral.
- Maintain the company’s visual brand guidelines.
- Ensure all creative materials are professional, accurate, and consistent with the brand.
Required Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- Figma
- CapCut or similar video-editing tools
- Motion graphics and basic animation
- Color correction and audio editing
- Typography and visual composition
- Social media creative design
- Basic understanding of digital marketing
Preferred AI Tools
- ChatGPT
- Midjourney
- Adobe Firefly
- Runway
- Kling AI
- Veo
- Canva AI
- ElevenLabs
- Other AI image/video generation tools
Key Performance Indicators (KPIs)
- Quality and creativity of graphics and videos
- Timely delivery of assigned projects
- Social media engagement generated by creative content
- Ad creative performance and conversion support
- Brand consistency across all platforms
- Number of creative assets delivered per month
- Ability to produce high-quality content using AI and modern design tools
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
