Search Engine Marketing Executive (SEO & PPC)
Company: E Care Infoway LLP
Job Type: Full-time, Permanent
Location: Vadodara, Gujarat
Experience: 0–4 Years
Job Summary
E Care Infoway LLP is looking for a talented Search Engine Marketing Executive (SEO & PPC) with hands-on experience in SEO and PPC advertising. The ideal candidate should be experienced in Website SEO Audits, Keyword Research, Backlink Analysis, Google Ads, Meta Ads, and LinkedIn Ads to improve search rankings, increase website traffic, and generate quality leads.
Key Responsibilities
- Perform Website SEO Audits and identify technical SEO issues with recommendations.
- Conduct Keyword Research, competitor analysis, and search intent analysis.
- Plan and execute On-Page, Off-Page, and Technical SEO strategies.
- Perform Backlink Analysis, identify toxic backlinks, and build high-quality backlinks using ethical SEO practices.
- Optimize website content, meta titles, meta descriptions, URLs, internal linking, and images.
- Monitor website performance using Google Search Console and Google Analytics 4 (GA4).
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and Remarketing).
- Create and optimize Meta Ads (Facebook & Instagram) campaigns.
- Create and manage LinkedIn Ads campaigns for B2B lead generation.
- Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, conversions, and ROI.
- Set up conversion tracking using Google Tag Manager (GTM).
- Prepare SEO and PPC performance reports with actionable insights.
- Stay updated with the latest SEO trends, Google algorithm updates, and PPC best practices.
Required Skills
- 1–4 years of experience in SEO & PPC.
- Hands-on experience in Website SEO Audits.
- Strong knowledge of Keyword Research and Competitor Analysis.
- Experience in Backlink Analysis and Link Building.
- Hands-on experience with Google Ads.
- Experience with Meta Ads (Facebook & Instagram).
- Experience with LinkedIn Ads.
- Knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM).
- Familiarity with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools.
- Strong analytical and problem-solving skills.
Preferred Skills
- Experience with WordPress websites.
- Basic knowledge of HTML/CSS.
- Experience with Landing Page Optimization and Conversion Tracking.
Qualification
- Bachelor's degree in Marketing, IT, Computer Applications, Business, or a related field.
Pay: ₹19,000.00 - ₹33,850.87 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
