Key Responsibilities:
1. Brand Content Development
- Create clear, engaging, and consistent brand messaging across all platforms.
- Develop brand narratives, taglines, and campaign copy aligned with marketing strategy.
- Ensure tone of voice consistency across communications.
2. Marketing & Campaign Content
- Write content for digital campaigns, advertisements, brochures, flyers, and promotional materials.
- Develop email marketing copy, landing pages, and performance marketing content.
- Collaborate with design and marketing teams to deliver integrated campaigns.
3. Product Content
- Write product descriptions, feature highlights, and technical-to-consumer translations.
- Develop website product pages and e-commerce content.
- Support product launches with compelling storytelling and positioning.
4. Digital & Social Media Content
- Create engaging social media posts, captions, and short-form content.
- Develop blog articles, SEO-friendly website content, and thought leadership pieces.
- Monitor content performance and optimise based on engagement insights.
5. Content Strategy & Optimisation
- Assist in content calendar planning and execution.
- Conduct keyword research to support SEO initiatives.
- Ensure all content aligns with brand guidelines and marketing objectives.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 2–5 years of experience in content writing, copywriting, or digital marketing.
- Strong portfolio showcasing brand, marketing, and product content.
- Understanding of SEO principles and digital marketing channels.
- Excellent writing, editing, and proofreading skills.
- Ability to adapt tone for different audiences and platforms.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
