Job Description:
Job Description – Senior Research Manager – Mixed Methods
Experience: 10-12 Years in consumer research / insights
Location: Bangalore work from office, work from client office, hybrid
Key Skills and Responsibilities (non-technical):
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Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.
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Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.
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Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.
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Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
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Building capability in mixed methods approaches within the team.
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Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
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Building trust with clients, internal stakeholders and cross‑functional teams.
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Partnering effectively with analysts, designers, product managers, and other researchers.
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Maintaining clear communication during project briefings, updates, and post‑study discussions.
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Making insights accessible and persuasive through clear narratives and visuals.
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Proactively addressing issues to ensure smooth project closure.
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Driving alignment on research strategies and recommendations.
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Sharing ideas, fostering collaboration, and encouraging innovation in research practices.
Key Skills and Responsibilities – Technical:
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Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
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Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations
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Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.
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Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.
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Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
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Translating numbers and narratives into compelling stories that resonate with stakeholders.
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Guide the customer on the appropriate research strategy that addresses their business objectives.
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Design the discussion guide / questionnaire / research framework.
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Analyse the information and create insights / synthesize findings.
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Create reports in PowerPoint, Google Slides
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Design proposals / pitches for client studies.
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Be the key point of contact for the client.
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Manage the overall project end to end.
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Guiding junior researchers across qual and quant projects.
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
