Collaborate with leadership, strategy and social media teams to ensure digital marketing campaigns align with overall brand and business objectives.
· Work closely with clients/ internal teams to understand marketing goals, target audiences, and campaign expectations, translating them into actionable digital plans.
· Coordinate with social media and creative teams to develop assets (ads, landing pages, email creatives, banners, etc.) optimized for digital campaigns.
· Partner with social media managers to integrate paid campaigns seamlessly with organic content strategies.
· Share performance insights and recommendations with leadership, internal teams, and clients, ensuring transparency and alignment on next steps.
· Plan, execute, and manage paid digital marketing campaigns across platforms such as Google Ads, Meta Ads, YouTube, LinkedIn, and emerging sports-relevant channels.
· Set up and optimize paid campaigns, including ad copywriting, creative selection, audience segmentation, and bid/budget management.
· Manage website traffic acquisition strategies (SEO, SEM, PPC, display ads, retargeting, influencer tie-ins) to maximize brand visibility and conversions.
· Monitor, track, and analyze campaign performance using tools such as Google Analytics, Meta Business Manager, and other ad dashboards.
· Prepare real-time and detailed performance reports featuring KPIs (CTR, CPC, CPA, ROI, conversions, etc.), identifying trends and opportunities for optimization.
· Stay updated on the latest digital marketing trends, sports fan engagement models, and platform algorithm changes to keep campaigns competitive.
· Ensure all digital marketing efforts comply with brand guidelines, platform policies, and data privacy regulations.
· Experiment with new ad formats, targeting strategies, and emerging technologies (AI-driven ads, programmatic, WhatsApp marketing, etc.) to enhance campaign effectiveness.
· Support the development of integrated marketing funnels, including email campaigns, newsletters, landing pages, and lead nurturing workflows.
· Assist in planning and executing digital marketing campaigns for tournaments, team launches, sponsorship activations, merchandise, and fan acquisition drives.
· Manage campaign budgets effectively, ensuring maximum ROI within allocated spending.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
