Job Title: Creative Strategist
Company: The Balance Group Pvt. Limited
Location: Hyderabad, India
Experience Required: 4 to 5 years
Job Type: Full-time About The Balance Group Pvt. Limited under which Absolute is a premier 360 marketing company dedicated to delivering integrated, end-to-end marketing solutions. We bridge the gap between data-driven insights and cutting-edge creativity across all touchpoints—including digital, mainstream media, ATL/BTL activations, and experiential campaigns. As we scale our strategic capabilities, we are looking for a mid-to-senior level Creative Strategist who can build holistic, multi-channel brand experiences. Role OverviewAs a Creative Strategist with 4 to 5 years of experience, you will be the architectural anchor of our integrated marketing campaigns. You will work across diverse channels to build cohesive brand stories that seamlessly translate from digital ad formats and social media to out-of-home (OOH), print, experiential, and video productions. You will craft the overarching creative strategy that unifies our multidisciplinary teams, ensures message consistency, and drives client business growth. Key Responsibilities
- 360° Omnichannel Strategy: Develop cohesive creative strategies that seamlessly integrate across digital channels (social, search, programmatic), traditional media (ATL/BTL, print, TVC), and experiential activations.
- Brief Development: Write and execute sharp, inspiring integrated creative briefs that guide copywriters, designers, production teams, and event managers.
- Consumer Insight Translation: Dissect complex market research, consumer personas, and data analytics to uncover universal human truths that spark creative concepts.
- Cross-Functional Collaboration: Partner closely with Account Directors, Media Planners, Brand Managers, and production teams to keep the strategic vision aligned through execution.
- Pitch & Storytelling Leadership: Build, refine, and confidently present strategic campaign frameworks to internal leadership and key agency clients during competitive pitches.
- Trend & Platform Expertise: Keep a finger on the pulse of evolving media landscapes, pop culture, consumer behavior, and emerging tech to ensure our clients stay ahead.
Required Skills & Qualifications
- Experience: 4–5 years of proven experience as a Creative Strategist, Brand Planner, or integrated Account Planner within a 360 marketing or full-service advertising agency.
- Education: Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related creative discipline.
- Integrated Portfolio: A robust portfolio demonstrating past multi-channel campaign strategies, consumer insights, and cross-platform creative blueprints.
- Analytical & Lateral Thinking: Equal parts analytical and imaginative—capable of evaluating media data while championing risky, breakthrough creative ideas.
- Communication: Exceptional storytelling, copywriting overview, and client-facing presentation skills.
What We Offer
- Competitive salary package matching industry standards.
- A vibrant, cross-functional agency environment handling diverse client portfolios.
- Strategic ownership of high-impact, multi-platform brand launches.
- Continuous learning and professional growth opportunities within an expanding company.
Pay: ₹50,000.00 - ₹75,000.00 per month
Work Location: In person
