We are looking for a results-driven Google Ads & Meta Ads Specialist to join our growing digital marketing team in Namakkal.
The ideal candidate should have hands-on experience planning, launching, managing, and optimising paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
You will work on campaigns for businesses across different industries, including retail, hospitality, tourism, restaurants, and service-based businesses. The role requires someone who understands not only how to set up campaigns, but also how to analyse performance, reduce wasted spend, improve conversions, and generate measurable results.
This is a full-time, office-based role in Namakkal.
Key Responsibilities
- Plan, create, manage, and optimise Google Ads and Meta Ads campaigns
- Manage Search, Performance Max, Display, Remarketing, and other relevant Google Ads campaign types
- Manage Facebook and Instagram campaigns through Meta Ads Manager
- Create campaigns focused on leads, sales, bookings, website traffic, and conversions
- Conduct keyword research and competitor analysis
- Create and manage campaign structures, ad groups, audiences, keywords, and targeting
- Write and test ad copy, headlines, descriptions, and creative variations
- Set up and optimise remarketing and retargeting campaigns
- Conduct A/B testing across creatives, audiences, ad copy, landing pages, and campaign strategies
- Monitor campaign budgets and ensure efficient spend allocation
- Improve key metrics such as CPA, CPL, CPC, CTR, ROAS, conversion rate, and cost per booking
- Identify underperforming campaigns and take corrective action
- Create custom and lookalike audiences where appropriate
- Manage geographic, demographic, behavioural, and interest-based targeting
- Review search terms and add negative keywords regularly
- Monitor account health, campaign performance, and policy issues
- Work with the creative team to recommend ad creatives that can improve performance
- Coordinate with the website and development team where landing page improvements are required
- Prepare weekly and monthly campaign performance reports
- Clearly explain campaign performance, challenges, and recommendations to the internal team
- Support paid media strategy for multiple clients and brands at the same time
Google Ads Skills Required
Candidates should have practical experience with:
- Google Ads
- Google Search Campaigns
- Performance Max Campaigns
- Display Campaigns
- Remarketing
- Keyword Planner
- Keyword match types
- Negative keywords
- Bid strategies
- Conversion tracking
- Ad extensions/assets
- Search term analysis
- Google Merchant Center knowledge is an advantage
- Google Tag Manager knowledge is preferred
- Google Analytics 4 knowledge is preferred
Meta Ads Skills Required
Candidates should have practical experience with:
- Meta Business Manager
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Lead generation campaigns
- Conversion/sales campaigns
- Traffic campaigns
- Engagement campaigns
- Remarketing
- Custom Audiences
- Lookalike Audiences
- Meta Pixel
- Conversion tracking
- Events Manager
- Campaign Budget Optimisation
- Creative testing
- Audience testing
What We Are Looking For
- Minimum 1 year of hands-on Google Ads and/or Meta Ads experience preferred
- Experience managing real client campaigns is strongly preferred
- Strong understanding of digital marketing funnels
- Good analytical and problem-solving skills
- Ability to interpret campaign data and make decisions based on performance
- Strong attention to detail
- Ability to manage multiple campaigns and clients simultaneously
- Good communication skills
- Ability to work independently and take ownership of campaigns
- Willingness to continuously learn and stay updated with advertising platform changes
- Comfortable working in a fast-growing digital marketing environment
Important
We are specifically looking for candidates with practical campaign management experience.
Candidates who have completed digital marketing courses are welcome to apply, but they should be able to demonstrate real knowledge of Google Ads and Meta Ads.
During the interview process, candidates may be asked to complete a short practical assessment.
Work Location
Namakkal, Tamil Nadu
This is a work-from-office position.
Candidates should either currently live in Namakkal or be willing to relocate/commute to Namakkal.
Employment Type
Full-time
Salary will be based on:
- Previous experience
- Practical campaign knowledge
- Advertising budgets managed
- Technical knowledge
- Performance during the interview/practical assessment
When applying, please include:
- Updated CV
- Current location
- Total digital marketing experience
- Google Ads experience
- Meta Ads experience
- Current salary
- Expected salary
- Notice period / availability to join
If possible, candidates should also provide examples of campaigns they have previously managed.
Confidential client information does not need to be shared.
Pay: ₹20,000.00 - ₹25,000.00 per month
Location:
- Namakkal, Tamil Nadu (Namakkal) (Required)
Work Location: In person
