Job Title: Marketing Manager
Location: Kell Salon and Spa, Palakkad , Kerala
Employment Type: Full-Time
About Us:
We are a leading Salon & Spa committed to providing exceptional beauty, wellness, and customer service experiences. We are looking for a dynamic and creative Marketing Manager to drive brand awareness, customer acquisition, and business growth through innovative marketing strategies.
Job Summary:
The Marketing Manager will be responsible for planning, implementing, and monitoring all marketing activities for the salon and spa. The ideal candidate should have strong marketing knowledge, creativity, leadership skills, and experience in both digital and offline marketing.
Key Responsibilities
- Develop and execute marketing strategies to increase brand awareness and customer engagement.
- Create and manage monthly marketing calendars and promotional campaigns.
- Plan and execute social media campaigns across Instagram, Facebook, YouTube, Google, and other digital platforms.
- Coordinate and oversee content creation including photos, videos, reels, and promotional materials.
- Manage online reputation by monitoring customer reviews and feedback.
- Analyze market trends, competitor activities, and customer preferences.
- Develop customer retention and loyalty programs.
- Plan and execute seasonal offers, festive campaigns, and special promotions.
- Coordinate with influencers, media partners, and local businesses for collaborations.
- Monitor marketing budgets and ensure effective utilization of resources.
- Track campaign performance and prepare monthly marketing reports.
- Work closely with salon operations and management teams to achieve business goals.
Required Qualifications:
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
- Minimum 4 years of experience in Marketing, Brand Management, or Digital Marketing.
- Strong understanding of digital marketing and social media platforms.
- Experience with Meta Ads, Google Ads, SEO, and email marketing.
- Experience in managing content creators, photographers and media team.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects simultaneously.
- Creative mindset with attention to detail.
Preferred Qualifications:
- Experience in Salon, Spa, Beauty, Wellness, Hospitality, Luxury Retail, or FMCG industries.
- Knowledge of CRM systems and customer engagement tools.
- Experience working with influencers and content creators.
- Graphic design or content creation knowledge will be an added advantage.
Keywords:
Marketing Manager
Brand Manager
Marketing Strategist
Brand Strategist
Brand Management
Marketing Strategy
Retail Marketing
Luxury Brand Marketing
Beauty & Wellness Marketing
Salon Marketing
Hospitality Marketing
ATL Campaigns
BTL Activations
Brand Activation
Event Management
Influencer Marketing
Digital Marketing
Performance Marketing
Social Media Strategy
Campaign Management
Market Research
Competitor Analysis
Consumer Insights
Business Development
Vendor Management
Agency Management
Budget Planning
Marketing Budget Management
Team Management
Corporate Partnerships
Public Relations
Customer Acquisition
Brand Building
Multi-Location Marketing
Expansion Strategy
Leadership
Performance Indicators (KPIs)
Increase in customer footfall and bookings.
Growth in social media engagement and followers.
Increase in customer retention rate.
Lead generation and conversion rates.
Return on marketing investment (ROMI).
Improvement in online ratings and reviews.
Revenue growth from marketing campaigns.
Reporting to: Salon Owner
Interested candidates may upload their updated resume along with portfolio/examples of marketing campaigns they have managed.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Ability to commute/relocate:
- Palakkad, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 4 years (Preferred)
Work Location: In person
