Social Media Content Creator

Technology Counter
Pune, Maharashtra

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Job details

Full-time
₹3,00,000 - ₹5,00,000 a year
1 hour ago

Qualifications

Research
Communication skills

Full job description

TechnologyCounter is a leading B2B software discovery and recommendation platform headquartered in Pune, India. We help businesses make informed technology decisions by connecting them with the right software solutions through trusted reviews, detailed comparisons, expert insights, and personalized recommendations. Our platform empowers thousands of organizations to simplify software selection while enabling technology vendors to reach high-intent buyers through innovative lead generation and digital marketing solutions.

At TechnologyCounter, we foster a culture of innovation, collaboration, and continuous learning. We believe in empowering our people with opportunities to grow, embrace new technologies, and make a meaningful impact. Whether you're beginning your career or advancing to the next level, you'll be part of a dynamic team that values ownership, teamwork, and excellence while working together to shape the future of B2B technology discovery.

About the Role

We are looking for a creative, confident, and highly motivated Social Media & Content Creator to develop and execute engaging content across LinkedIn, Instagram, YouTube Shorts, and Facebook.

The ideal candidate should have strong storytelling, research, scriptwriting, and communication skills, along with the confidence to interview industry professionals and participate in on-camera content.

The candidate will work closely with the Marketing, Videography, Design, and Sales teams to create thought leadership, educational, product, customer, and industry-focused content.

Job Description

1. Social Media & Content Strategy

Develop and execute social media content strategies across LinkedIn, Instagram, YouTube Shorts, and Facebook.
Research industry trends, audience interests, competitors, and relevant topics to identify content opportunities.
Develop monthly and weekly content plans aligned with marketing and business objectives.
Identify trending topics, formats, and content styles that can improve audience engagement.
Monitor industry conversations and identify opportunities for thought leadership content.

2. Content Creation & Scripting

Plan and create engaging short-form videos, interviews, campaigns, and social media content.
Write compelling hooks, scripts, captions, post copy, and video briefs.
Create educational, thought leadership, product, customer success, industry, and behind-the-scenes content.
Develop content ideas that are informative, engaging, and relevant to the target audience.
Adapt content ideas and messaging according to different social media platforms.

3. Interviews & On-Camera Content

Conduct interviews with SaaS founders, CMOs, demand generation leaders, customers, and other industry professionals.
Prepare interview questions and discussion topics based on the guest's background and expertise.
Coordinate with the videographer during shoots to ensure the required content is captured.
Confidently communicate and participate in on-camera videos when required.
Help create engaging interview-based and thought leadership content.

4. Collaboration & Publishing

Work closely with the Videography and Design teams to bring content ideas to life.
Prepare detailed content briefs for video and design requirements.
Coordinate shoots, content production, revisions, and publishing schedules.
Schedule and publish content across social media platforms.
Ensure content is consistent with the company's brand identity and communication standards.

5. Performance & Optimization

Monitor content performance across different social media platforms.
Track metrics such as reach, impressions, engagement, views, followers, and conversions.
Analyze content performance and identify which formats and topics perform best.
Recommend improvements based on audience behavior and performance data.
Continuously experiment with new content formats, hooks, and storytelling approaches.

Key Responsibilities

Social media content strategy
Monthly and weekly content calendars
LinkedIn content and thought leadership
Instagram Reels and YouTube Shorts
Interview-based content
Industry and educational content
Video scripts and content briefs
Social media captions and post copy
Customer success and product content
Campaign content
Content performance reports
Trend and competitor research

What We Offer You

We are looking for someone who can turn ideas into engaging social content and understands what makes people stop scrolling, watch, and engage.

Salary Range : 3LPA- 5LPA

Job Details

Location Pune, Maharashtra, India

Department Marketing

Job Type Full Time

Workplace On Site

Posted 11 Aug 2026

Why Join TechnologyCounter?

Be part of something bigger

At TechnologyCounter, you'll be part of a fast-growing organization that's transforming the way businesses discover and choose software solutions. We believe in fostering a collaborative, performance-driven, and learning-focused environment where every team member has the opportunity to grow, innovate, and make a meaningful impact. We encourage ownership, recognize achievements, and provide the support needed to build a successful and rewarding career.

By joining our team, you'll work alongside passionate professionals, gain exposure to the latest technologies and market trends, and contribute to projects that create real value for businesses worldwide. If you're looking for a workplace that values growth, teamwork, and continuous improvement, TechnologyCounter is the place for you.

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