About the Role
We are hiring a Junior Meta Ads Executive with hands-on experience in running Meta Ads campaigns. You will support our performance marketing team on international service-based and e‑commerce projects and help execute and optimize campaigns for growth.
Key Responsibilities
- Set up and manage basic Meta Ads campaigns on Facebook and Instagram for awareness, traffic, and conversions.
- Work on audience targeting, including locations, demographics, interests, and custom/lookalike audiences as per project requirements.
- Assist with retargeting campaigns for website visitors, add-to-cart users, and other warm audiences.
- Create and maintain campaign structures (campaigns, ad sets, ads) following internal SOPs and performance goals.
- Coordinate with design and content teams to get creatives and copies ready and upload them correctly in Meta Ads Manager.
- Monitor daily performance metrics like impressions, CTR, CPC, CPM, and conversions and share regular updates with senior team members.
- Implement optimisation recommendations (pausing ads, budget shifts, bid changes, updating creatives) given by Senior Meta Ads Specialists.
- Support pixel and event checks to ensure Meta Pixel and conversion tracking are working properly after setup by seniors.
- Participate in A/B tests (creative, audience, placements) and document learnings to improve results over time.
- Contribute to overall social media marketing efforts by understanding platforms, audiences, and campaign objectives.
Required Skills and Qualifications
- Minimum 6 months of hands-on experience in Meta Ads (Facebook & Instagram) with clear exposure to running live campaigns.
- Strong understanding of basic campaign objectives (awareness, traffic, leads, sales) and funnel-based advertising.
- Practical experience with Meta Ads Manager, including campaign creation, ad setup, and performance monitoring.
- Familiarity with Meta Pixel and conversion tracking concepts and willingness to learn deeper tracking and attribution.
- Ability to read performance data and take simple, logical optimisation steps based on numbers.
- Good communication skills and comfort in sharing reports and updates with internal teams and stakeholders.
- Basic understanding of social media marketing concepts and paid vs organic growth.
- Knowledge of Google Ads or other paid platforms will be an added advantage, but not mandatory.
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
Application Question(s):
- Are you currently located in Ahmedabad or willing to relocate?
Work Location: In person
