Responsibilities
- Manage and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)
- Manage Meta Ads campaigns (Facebook & Instagram)
- Generate quality leads and sales while maintaining target ROAS/CPA
- Audience research, competitor analysis, and campaign strategy
- Conversion tracking setup (GA4, GTM, Meta Pixel)
- Daily monitoring, optimization, and performance reporting
- A/B testing of ad creatives, landing pages, and audiences
Requirements
- Minimum 4 years of hands-on experience in Google Ads and Meta Ads
- Proven experience with E-commerce and Service-Based businesses
- Strong understanding of ROAS, CPA, CPL, CTR, and conversion tracking
- Experience with GA4, Google Tag Manager, and Meta Pixel
- Ability to manage multiple client accounts independently
- Excellent communication and reporting skills
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
