Job Summary
The Area Sales Executive (Off-Trade) is responsible for driving sales growth, expanding market presence, and strengthening relationships with distributors, retailers, liquor stores, modern trade outlets, and key off-trade accounts. The role focuses on achieving sales targets, ensuring product availability, and executing sales strategies within the assigned territory.
Key Responsibilities
- Achieve monthly and annual sales targets for the assigned territory.
- Develop and manage relationships with distributors, liquor retailers, wine shops, modern trade outlets, and key off-trade customers.
- Ensure product availability, visibility, and optimum stock levels across retail outlets.
- Identify new business opportunities and expand market coverage.
- Monitor competitor activities, pricing, and market trends to enhance sales performance.
- Coordinate with distributors to improve secondary sales and collections.
- Execute trade promotions, merchandising activities, and brand visibility initiatives.
Qualifications
- Graduate in any discipline (MBA preferred).
- 3–6 years of experience in the Alcoholic Beverage (Alco-Bev) industry, specifically in Off-Trade Sales.
- Valid driving license and willingness to travel extensively.
Key Skills
- Off-Trade Sales & Distribution
- Distributor & Retailer Management
- Market Expansion
- Secondary Sales Development
- Trade Marketing & Merchandising
- Negotiation & Relationship Management
- Territory Management
- Sales Planning & Reporting
Pay: ₹9,812.83 - ₹33,770.54 per month
Work Location: In person
