DESIGNATION
Senior Marketing Executive (Digital Marketing, Content & PR)
DEPARTMENT
Marketing & Business Development
REPORTS TO
Principal Designer / Management
OBJECTIVE OF THE JOB
To strengthen Colonelz Constructions' brand presence, generate qualified leads, and establish the company as a leading design and build firm through strategic content planning, digital marketing, SEO oversight, and public relations initiatives.
PRINCIPAL DUTIES & RESPONSIBILITIES
Content Strategy & Brand Building
- Develop and execute content strategies for LinkedIn, Instagram, YouTube, and other digital platforms.
- Create content calendars and campaign concepts.
- Develop storylines, scripts, and creative directions.
- Ensure consistency in brand messaging.
Digital Marketing & Lead Generation
- Monitor lead generation activities.
- Improve lead quality and campaign effectiveness.
- Track marketing ROI.
SEO & Website Performance Oversight
- Audit SEO agency work.
- Review keyword performance, rankings, traffic, and conversions.
- Recommend improvements.
Public Relations & Industry Positioning
- Drive media coverage, interviews, podcasts, awards, and speaking opportunities.
- Coordinate with PR agencies and media houses.
- Build relationships with industry influencers and business communities.
Team Leadership & Coordination
- Guide and supervise the Junior Marketing Executive.
- Coordinate with agencies, freelancers, and content partners.
Analytics & Reporting
- Prepare monthly performance reports and recommendations.
EDUCATION
Bachelor's Degree in Marketing, Mass Communication, Business Administration, Journalism, Advertising, Digital Marketing, or related field.
EXPERIENCE
- 4–5 years of experience in Digital Marketing, Brand Marketing, Content Marketing, Public Relations, or related fields.
- Experience with agency coordination and content strategy.
SKILLS REQUIRED
- Content Strategy & Storytelling
- Social Media Marketing
- SEO Understanding & Performance Analysis
- Public Relations & Media Coordination
- Marketing Analytics & Reporting
- Team Leadership
- Strong Communication Skills
COMPENSATION
₹40,000 – ₹45,000 per month
LOCATION
Gurugram
INDUSTRY
Interior Design | Architecture | Construction | Design & Build
Pay: ₹40,000.00 - ₹45,000.00 per month
Work Location: In person
