KRA1
Creating embroidery designs for LC and Cavallo OTC
Designing embroidery collections with right mix for LC and Cavallo. Offering design range with desired color and pattern play for OTC.
Market visits to dealer for quarterly booking and documenting their feedback for collection improvement.
Identify and capture the gap fillers and implement trendy designs into the collection for every booking quarter.
Follow up with respective in-house and outsource vendors for timely delivery of strike-offs.
KRA2
Market Research for Design Diversification
Research current market and competitor brands to create key seasonal print collection for quarterly booking for LC and Cavallo.
Introducing new themes that are on trend and laying emphasis on key concepts to highlight overall design collection that targets OTC market segment
KRA3
Managing Design booking data & Design digitization
Analysis of design sell throw data, category wise/dealer wise/region wise etc.
Maintaining the data post booking conference and sharing the analyzed data with concerned design teams.
Ensure full final booking designs are ready for digital booking and store design database with proper design coding, color and repeats.
Maintaining a print/embroidery design library.
KRA4
Design catalogues for LC and Cavallo OTC
Stay up to the trend and follow the competitor brands and their campaign shoots/catalogues and work on key designs and key looks that are apt for catalogue photoshoots.
Keep a keen eye on various articles of embroidery, jacquard, print and y/ds and filter the best outstanding designs for catalogue.
Work on garment styling for full category (ethnic, shirting and suiting)