Job Description – Performance Marketing Specialist
(Google Ads & AI-Driven Lead Generation)
Position: Performance Marketing Specialist / Senior Performance Marketing Manager
Experience: 5+ Years
Industry Preference: EdTech, Professional Training, Online Learning, Certification Training,
SaaS
Location: Bengaluru (Onsite/Work From Office)
Address: 3rd Floor, No 669, Manjunatha Arcade, 9th Main Rd, 7th Sector, HSR Layout,
Bengaluru, Karnataka 560102.
Company: SimpliAxis Solutions Pvt Ltd.
About SimpliAxis
SimpliAxis is a global consulting and professional services company helping individuals
and organizations enhance their capabilities through technology, project management,
agile transformation, cloud, DevOps, cybersecurity, and business excellence solutions. We
serve professionals and enterprises across multiple geographies and industries.
Role Overview
We are looking for a highly result-oriented Performance Marketing Specialist with
proven experience in Google Ads (PPC/CPC), AI-powered marketing tools, lead
generation, conversion optimization, and revenue growth strategies.
The ideal candidate should have prior experience working with EdTech, professional
certification providers, online learning platforms, or SaaS companies and must have a
strong track record of generating qualified leads and improving marketing ROI.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max,
YouTube, Remarketing).
- Drive high-quality lead generation while maintaining target CPL (Cost Per Lead) and
ROAS (Return on Ad Spend).
- Develop and manage PPC/CPC strategies to maximize conversions and revenue.
- Leverage AI tools and automation platforms to improve campaign performance and
lead quality.
- Manage keyword research, bidding strategies, audience segmentation, and
competitor analysis.
- Create and optimize landing pages to improve conversion rates.
- Implement and monitor tracking through Google Analytics 4, Google Tag Manager,
Google Ads Conversion Tracking, and CRM integrations.
- Analyze campaign performance and provide actionable recommendations.
- Execute remarketing and retargeting campaigns across Google and social platforms.
- Collaborate with sales and content teams to improve lead nurturing and conversion
rates.
- Prepare weekly and monthly performance reports with clear revenue attribution.
Required Skills & Experience
- 3–5+ years of hands-on experience in Google Ads and Performance Marketing.
- Experience managing monthly ad budgets More than ₹50 Lakhs+.
- Strong expertise in:
✓ Google Search Ads
✓ Performance Max Campaigns
✓ YouTube Ads
✓ Display Ads
✓ Remarketing Campaigns
✓ Conversion Tracking
✓ Google Analytics 4
✓ Google Tag Manager
- Experience with AI-driven marketing tools such as:
✓ ChatGPT
✓ Gemini
✓ Claude
✓ AI Ad Creatives Tools
✓ Marketing Automation Platforms
- Proven experience generating leads and revenue for EdTech or Online Learning
businesses.
- Strong understanding of funnel optimization and lead nurturing.
- Ability to analyze data and make performance-driven decisions.
Preferred Experience
Candidates from the EdTech organizations will be preferred
Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Revenue Generated
- Return on Ad Spend (ROAS)
- Lead-to-Sale Conversion Rate
- Landing Page Conversion Rate
- Customer Acquisition Cost (CAC)
- Marketing-Sourced Revenue
What We Are Looking For
We are seeking a growth-focused marketer who thinks beyond clicks and impressions.
The candidate should have a strong revenue-generation mindset and be capable of
building scalable lead acquisition engines using Google Ads, AI-powered marketing,
automation, and conversion optimization strategies.
Immediate Joiners and candidates with proven EdTech lead generation success
are highly preferred.
Email ID: [email protected]
Mobile Number: 8688803567
Website: https://www.simpliaxis.com/
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
