Job Description – Performance Marketing Specialist
(Google Ads & AI-Driven Lead Generation)
Position: Performance Marketing Specialist / Senior Performance Marketing Manager
Experience:(Relevant Experience in Performance Marketing) 6+ Years
Industry Preference: EdTech, Professional Training, Online Learning, Certification Training,
SaaS
Location: Bengaluru (Onsite/Work From Office)
Address: 3rd Floor, No 669, Manjunatha Arcade, 9th Main Rd, 7th Sector, HSR Layout,
Bengaluru, Karnataka 560102.
Company: SimpliAxis Solutions Pvt Ltd.
About SimpliAxis
SimpliAxis is a global consulting and professional services company helping individuals
and organizations enhance their capabilities through technology, project management,
agile transformation, cloud, DevOps, cybersecurity, and business excellence solutions. We
serve professionals and enterprises across multiple geographies and industries.
Role Overview
We are looking for a highly result-oriented Performance Marketing Specialist with
proven experience in Google Ads (PPC/CPC), AI-powered marketing tools, lead
generation, conversion optimization, and revenue growth strategies.
The ideal candidate should have prior experience working with EdTech, professional
certification providers, online learning platforms, or SaaS companies and must have a
strong track record of generating qualified leads and improving marketing ROI.
Key Responsibilities
Plan, execute, and optimizeGoogleAds campaigns (Search,Display, Performance Max,
YouTube, Remarketing).
Drive high-quality lead generation while maintaining target CPL (Cost Per Lead) and
ROAS (Return on Ad Spend).
Develop and manage PPC/CPC strategies to maximize conversions and revenue.
Leverage AI tools and automation platforms to improve campaign performance and
lead quality.
Manage keyword research, bidding strategies, audience segmentation, and
competitor analysis.
Create and optimize landing pages to improve conversion rates.
Implement and monitor tracking through Google Analytics 4, Google Tag Manager,
Google Ads Conversion Tracking, and CRM integrations.
Analyze campaign performance and provide actionable recommendations.
Execute remarketing and retargeting campaigns across Google and social platforms.
Collaborate with sales and content teams to improve lead nurturing and conversion
rates.
Prepare weekly and monthly performance reports with clear revenue attribution.
Required Skills & Experience
5-10 years of hands-on experience in Google Ads and Performance Marketing.
Experience managing monthly ad budgets More than ₹50 Lakhs+.
Strong expertise in:
Google Search Ads
Performance Max Campaigns
YouTube Ads
Display Ads
Remarketing Campaigns
Conversion Tracking
Google Analytics 4
Google Tag Manager
Experience with AI-driven marketing tools such as:
ChatGPT
Gemini
Claude
AI Ad Creatives Tools
Marketing Automation Platforms
Proven experience generating leads and revenue for EdTech or Online Learning
businesses.
Strong understanding of funnel optimization and lead nurturing.
Ability to analyze data and make performance-driven decisions.
Preferred Experience
Candidates from the EdTech organizations will be preferred
Key Performance Indicators (KPIs)
Qualified Leads Generated
Cost Per Lead (CPL)
Revenue Generated
Return on Ad Spend (ROAS)
Lead-to-Sale Conversion Rate
Landing Page Conversion Rate
Customer Acquisition Cost (CAC)
Marketing-Sourced Revenue
What We Are Looking For
We are seeking a growth-focused marketer who thinks beyond clicks and impressions.
The candidate should have a strong revenue-generation mindset and be capable of
building scalable lead acquisition engines using Google Ads, AI-powered marketing,
automation, and conversion optimization strategies.
Immediate Joiners and candidates with proven EdTech lead generation success
are highly preferred.
Email ID: [email protected]
Mobile Number: 9611709907
Website: https://www.simpliaxis.com/
Pay: ₹600,000.00 - ₹1,400,000.00 per year
Benefits:
- Paid sick time
- Provident Fund
Application Question(s):
- Experience Level (Relevant Experience in Performance Marketing) 6+ Years.
Work Location: In person
