Job Title
Influencer Marketing Executive
Location: Zirakpur
Experience: 1–2 Years
Employment Type: Full-Time
About the Role
We are looking for a creative and result-oriented Influencer Marketing Executive to build and manage influencer partnerships that increase brand awareness, drive engagement, and generate sales. The ideal candidate should have experience working with influencers across Instagram, YouTube, and other social media platforms, with strong communication and negotiation skills.
Key Responsibilities
- Identify and shortlist relevant influencers based on brand goals and target audience.
- Reach out to influencers, negotiate collaborations, and manage end-to-end campaigns.
- Build long-term relationships with creators, agencies, and talent managers.
- Coordinate product shipments and campaign timelines.
- Develop influencer campaign briefs and ensure content aligns with brand guidelines.
- Monitor campaign performance, engagement, reach, and ROI.
- Track influencer-generated content and maintain campaign reports.
- Collaborate with the marketing, design, and social media teams for campaign execution.
- Stay updated on influencer marketing trends, platform updates, and competitor activities.
- Manage influencer databases and maintain accurate records.
Requirements
- 1–2 years of experience in Influencer Marketing or Digital Marketing.
- Strong understanding of Instagram, YouTube, Facebook, and emerging social media platforms.
- Experience using influencer discovery and campaign management tools is a plus.
- Excellent communication, negotiation, and relationship management skills.
- Strong organizational and project management abilities.
- Ability to analyze campaign performance and prepare reports using Excel or Google Sheets.
- Self-motivated with attention to detail and a proactive mindset.
Preferred Skills
- Experience working with e-commerce or D2C brands.
- Knowledge of Amazon, Flipkart, or marketplace brands is an advantage.
- Familiarity with UTM tracking, affiliate marketing, and creator partnerships.
- Basic understanding of Canva or Adobe Creative Suite is a plus.
What You'll Do
- Discover new creators to promote our products.
- Build authentic influencer partnerships.
- Execute campaigns that increase brand visibility and sales.
- Analyze campaign performance and optimize future collaborations.
- Work closely with internal teams to create impactful marketing campaigns.
Why Join Us?
- Opportunity to work with a fast-growing e-commerce brand.
- Hands-on experience with influencer campaigns across multiple platforms.
- Collaborative and creative work environment.
- Career growth opportunities in digital marketing.
Apply Now: Share your resume, portfolio (if available), and examples of influencer campaigns you've managed.
Pay: ₹120,000.00 - ₹180,000.00 per year
Work Location: Hybrid remote in Zirakpur, Punjab (Zirakpur)
