About the Role
We are looking for a creative and results-driven Social Media & SEO Specialist to lead our content creation and local digital marketing efforts. In this role, you will be responsible for bringing our brand to life through engaging photo and video content while ensuring our online presence ranks high in local search results.
If you have an eye for capturing great visual content, know how to grow a social media following, and understand how to optimize local search listings to drive real-world traffic, we want to hear from you!
Key Responsibilities
- Content Creation & Social Media Management:
- Plan, shoot, and edit high-quality photos and short-form videos (Reels, Instagram, Youtube Videos ) highlighting products, specials, and behind-the-scenes moments.
- Write engaging captions and manage regular posting across Instagram, Facebook, and Youtube Videos.
- Engage with online followers, respond to comments, and manage local community interactions.
- Local SEO & Google Business Profile:
- Manage and update our Google Business Profile weekly with fresh photos, posts, hours, and product updates.
- Help implement on-page SEO strategies by creating short blog posts and updating menu/product landing pages with search-friendly text and optimized images.
- Monitor and support customer review management campaigns to boost local search rankings.
- Outreach & Local Marketing:
- Connect with local DMV micro-influencers, food bloggers, and community pages to arrange collaborations and link-building opportunities.
- Assist in creating and executing promotional campaigns for new product launches and seasonal events.
Qualifications & Skills
- Experience: 1–3 years of experience in social media management, content creation, or digital marketing (portfolio or work samples required).
- Media Skills: Proficiency in shooting and editing photo/video content on a smartphone or DSLR; hands-on experience with tools like CapCut, Canva, Lightroom, or Photoshop.
- SEO & Analytics: Basic understanding of Local SEO principles, keyword integration, and Google Business Profile management.
- Writing: Strong copywriting skills for social captions, short blog posts, and marketing materials.
- Traits: Self-starter, highly organized, detail-oriented, and passionate about visual storytelling.
Benefits & Perks
- Competitive pay commensurate with experience
- Flexible schedule options
- Employee discount / perks
- Opportunity to lead marketing initiatives and build a portfolio with direct impact
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
