Job Summary:
We are seeking a dynamic and result-driven Digital Marketing Manager to lead and execute our online marketing strategies for the Beauty Academy. The ideal candidate will be responsible for enhancing brand awareness, driving student enrollments, and managing all digital platforms effectively.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to promote courses and services
- Manage social media platforms (Instagram, Facebook, YouTube, etc.) and create engaging content
- Plan and execute paid advertising campaigns (Google Ads, Meta Ads) to generate leads
- Monitor and optimize campaign performance to achieve maximum ROI
- Handle website management, SEO, and content updates
- Generate and nurture leads through email marketing, WhatsApp campaigns, and funnels
- Collaborate with creative teams for photoshoots, reels, and promotional materials
- Analyze market trends, competitors, and customer behavior
- Track and report performance metrics using analytics tools
- Coordinate with branch teams for local promotions and campaign execution
Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience in digital marketing (preferably in education or beauty industry)
- Strong knowledge of social media marketing and paid ads
- Basic understanding of SEO, Google Analytics, and CRM tools
- Creative mindset with strong communication skills
- Ability to work in a fast-paced environment and manage multiple campaigns
Key Skills:
- Social Media Management
- Performance Marketing (Paid Ads)
- Content Creation & Strategy
- Lead Generation & Conversion
- Data Analysis & Reporting
- Branding & Campaign Planning
Preferred Qualifications:
- Experience in beauty, wellness, or training academy industry
- Knowledge of video content creation and influencer marketing
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
