Job Description: Marketing Manager – Edutech Industry
Position: Marketing Manager
Salary: Upto 50K
Industry: Edutech / Education Technology
Location: Janakpuri West
Experience: Minimum 3 Years
Employment Type: Full-time
Overview
We are looking for a dynamic and results-driven Marketing Manager to lead and execute our marketing strategies within the Edutech sector. The role involves planning, implementing, and optimizing marketing campaigns to boost brand visibility, student acquisition, and engagement across digital and offline channels.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with organizational goals.
- Conduct market research on student behavior, trends, and competitor activities.
- Create and manage annual and quarterly marketing plans and budgets.
2. Digital & Offline Marketing
- Oversee performance marketing campaigns across Google, Facebook, Instagram, YouTube, LinkedIn, and other platforms.
- Improve SEO, SEM, and website traffic for better lead generation.
- Supervise content creation for blogs, videos, reels, email campaigns, and social media.
- Plan and execute offline marketing initiatives such as school visits, education fairs, seminars, workshops, roadshows, and promotional events to increase brand awareness and student engagement.
- Coordinate with vendors and partners for branding materials, event setups, print media, and outdoor advertising campaigns.
3. Brand Management
- Build and maintain a strong brand presence across both digital and offline channels.
- Ensure consistent brand communication across all marketing materials.
- Manage PR activities, influencer partnerships, media relations, and student success stories.
4. Lead Generation & Student Acquisition
- Develop targeted campaigns for student enrollment and course promotion.
- Coordinate with the sales team to ensure high-quality lead flow.
- Track and optimize the student acquisition funnel.
- Support offline lead generation activities through events, exhibitions, institutional partnerships, and on-ground marketing campaigns.
5. Team Leadership
- Lead a team of designers, content creators, and digital marketers.
- Collaborate with academic, product, and sales teams for campaign alignment.
- Provide mentoring, guidance, and performance tracking.
6. Analytics & Reporting
- Monitor campaign performance using analytics tools.
- Prepare weekly and monthly performance reports.
- Evaluate the effectiveness of both digital and offline campaigns using relevant KPIs.
- Utilize insights to improve ROI and reduce acquisition costs.
Preferred Skills
- Experience with CRM tools such as HubSpot, Zoho, LeadSquared, TeleCRM, etc.
- Creative ability to develop engaging student campaigns.
- Understanding of student psychology and education trends.
- Experience in planning and managing offline marketing campaigns, education fairs, seminars, workshops, and promotional events.
- Experience in managing webinars and academic marketing initiatives.
Pay: Up to ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Experience:
- Marketing: 3 years (Required)
Willingness to travel:
Work Location: In person
