Job Title: Account Manager
Location: Bangalore
Company: Freeflow Creative Service India Pvt. Ltd.
About Us
We are a leading integrated advertising agency and innovators on a mission. Our dynamic team is driven to simplify and transform industries through cutting-edge creative, digital, and technology-led solutions. We thrive on challenges and are committed to delivering impactful, measurable communication across both mainstream and digital platforms.
Job Description
An Account Manager with experience in mainstream and digital advertising and a strong background in handling retainer clients is responsible for managing ongoing client relationships, overseeing the continuous execution of integrated advertising projects, and ensuring client satisfaction and retention. This role requires a deep understanding of traditional and digital advertising principles, strong communication skills, and the ability to seamlessly coordinate between clients and internal teams.
Key Responsibilities
1. Client Relationship Management
- Develop and maintain strong, long-lasting relationships with retainer clients across offline and digital mandates.
- Act as the primary point of contact, ensuring timely, clear, and effective communication.
- Understand client business objectives, target audiences, and industry trends to provide integrated strategic advice.
- Conduct regular meetings, reviews, and presentations to update clients on campaign progress, digital performance, and insights.
2. Project Management
- Oversee the continuous execution of integrated campaigns, including ATL, BTL, and digital initiatives (social media, digital films, websites, performance creatives, etc.).
- Collaborate with internal teams—creative, digital, media, performance, production, and tech—to ensure timely, high-quality delivery.
- Create and manage project timelines, workflows, and resource allocation across multiple platforms.
- Ensure all deliverables align with brand guidelines, campaign objectives, and digital best practices.
3. Strategic Planning
- Partner with clients to develop and refine 360° advertising and digital strategies aligned with long-term business goals.
- Conduct market research, audience insights, and competitor analysis across traditional and digital channels.
- Recommend platform-wise strategies (TV, print, outdoor, social, digital video, paid media, etc.) based on objectives and budgets.
- Stay updated on emerging digital trends, platforms, formats, and technologies.
4. Financial Management
- Prepare, manage, and track budgets for integrated and digital projects, ensuring profitability.
- Monitor costs across creative, digital production, and media-related activities.
- Proactively flag scope changes and manage commercials accordingly.
- Assist in contract negotiations and vendor management for digital and production partners.
5. Performance Analysis & Reporting
- Track and analyse campaign performance across digital metrics (engagement, reach, CTR, conversions) and traditional KPIs where applicable.
- Prepare detailed reports, dashboards, and client presentations highlighting insights, learnings, and ROI.
- Work with digital and performance teams to optimize campaigns based on data-driven insights.
6. Client Retention & Growth
- Develop strategies to enhance client satisfaction and long-term retention.
- Identify opportunities for upselling and cross-selling digital services such as social media management, performance marketing, content, and tech solutions.
- Address client concerns promptly and manage expectations with a solution-oriented approach.
7. Team Leadership
- Lead, mentor, and guide junior account executives and digital coordinators.
- Foster collaboration between creative, digital, and media teams.
- Support training and skill development, especially in emerging digital practices.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Minimum 7+ years of experience in client servicing within an advertising agency, handling retainer clients across mainstream and digital.
- Strong understanding of traditional media and digital ecosystems (social media, content, performance marketing).
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to manage multiple clients and integrated projects simultaneously.
- Strong organizational and time-management skills.
- Proficiency in project management tools and familiarity with digital analytics/reporting platforms.
- Analytical mindset with the ability to translate data into actionable insights.
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
