Brand Manager
Position
Brand Manager – All Blues
Location
Kolkata
Employment Type
Full-Time
About the Role
The Brand Manager will own the development, positioning, and growth of the All Blues brand. This role will shape how customers perceive the brand and ensure a consistent premium experience across every touchpoint.
Key Responsibilities
- Develop and execute the overall brand strategy.
- Define the brand voice, identity, and positioning.
- Plan and manage marketing campaigns.
- Launch new products with integrated marketing plans.
- Coordinate with designers, photographers, agencies, and influencers.
- Analyze customer insights and market trends.
- Build customer loyalty and brand recall.
- Oversee packaging, in-store branding, uniforms, and customer experience.
- Manage the marketing calendar and budget.
- Measure campaign performance and ROI.
Requirements
- 3–6 years in brand management, preferably in F&B, hospitality, FMCG, or lifestyle.
- Strong understanding of consumer behaviour.
- Excellent storytelling and communication skills.
- Experience managing creative agencies.
- Data-driven mindset.
Work Location: In person
