Marketing Data Scientist
Company: ResearchAyu
Location: Navi Mumbai
Employment Type: Full-Time
Experience: 5–8 Years
Work Mode: Work from Office
Notice Period: Immediate to 30 Days Preferred
About the Role
ResearchAyu is looking for a highly analytical and proactive Marketing Data Scientist to take ownership of our marketing and business data ecosystem. This role is ideal for professionals who enjoy building scalable data pipelines, uncovering revenue opportunities, developing predictive models, and driving business decisions through advanced analytics.
Key Responsibilities
- Build, manage, and optimize ETL/ELT data pipelines.
- Audit end-to-end marketing and business data across CRM, Digital Marketing, EMR, and Clinic Operations.
- Develop predictive models for lead scoring, demand forecasting, and customer lifetime value.
- Perform funnel analysis to identify conversion bottlenecks and revenue leakages.
- Build attribution models for marketing performance measurement.
- Design executive dashboards using Power BI, Tableau, or Looker Studio.
- Work closely with Marketing, Sales, Product, and Leadership teams to provide actionable insights.
- Ensure data quality, governance, and reporting accuracy.
Required Skills
- 5–8 years of experience in Marketing Data Science, Growth Analytics, or Business Intelligence.
- Expert-level SQL and Python (Pandas, NumPy, Scikit-learn).
- Strong experience with Power BI, Tableau, or Looker Studio.
- Hands-on experience with ETL frameworks such as Airflow or dbt.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Conversion API (CAPI), and digital marketing analytics.
- Strong knowledge of machine learning, statistical analysis, A/B testing, forecasting, and attribution modeling.
- Experience working with BigQuery, Snowflake, PostgreSQL, or AWS Redshift.
Preferred Experience
- Healthcare, D2C, Retail, E-commerce, or Performance Marketing.
- Experience with marketing attribution and customer analytics.
- Cloud platforms such as AWS, Azure, or Google Cloud.
Qualifications
Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Mathematics, Engineering, Economics, or a related quantitative field.
If you're passionate about building data-driven marketing strategies and solving complex business challenges, we'd love to hear from you.
Pay: ₹1,800,000.00 - ₹2,500,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- How many years of experience do you have as a Marketing Data Scientist, Growth Analyst, or Business Intelligence Engineer?
- Which of the following tools and platforms have you worked with? (Select all that apply)
TeleCRM
QualityDesk
Meta Ads Manager
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Conversion API (CAPI)
Power BI
Tableau
Looker Studio
Google BigQuery
Snowflake
Amazon Redshift
Apache Airflow
dbt
Python
SQL
None of the above
- Which databases have you worked on?
BigQuery
Snowflake
PostgreSQL
AWS Redshift
Other
- Have you worked with Performance Marketing Analytics?
- what is your Current CTC, Expected CTC, Notice Period?
Work Location: In person
