Job Summary
We are looking for an experienced Senior PPC Executive to manage and optimize paid advertising campaigns across Google and other digital platforms. The ideal candidate should have strong expertise in PPC campaign management, lead generation, performance optimization, and ROI-driven marketing strategies.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing).
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns to improve lead generation, conversions, and Return on Ad Spend (ROAS).
- Monitor campaign budgets, bidding strategies, and overall ad performance.
- Set up and manage Google Analytics, Google Tag Manager, and conversion tracking.
- Perform A/B testing on ad copies, landing pages, and targeting strategies.
- Prepare and present campaign performance reports and actionable insights.
- Coordinate with the Marketing, Design, and Content teams for campaign execution.
- Stay updated with the latest trends and best practices in PPC and digital advertising.
Required Skills
- Strong knowledge of Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Expertise in PPC campaign management, lead generation, and performance marketing.
- Knowledge of conversion tracking, remarketing, and audience segmentation.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication and team coordination abilities.
Qualification
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3–5years of experience in PPC, Google Ads, or Performance Marketing.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
