Pacific Malls Group is looking for a creative, culturally aware and sharp Copywriter who can turn ideas, insights and everyday moments into communication that gets noticed.
The role requires someone who can write across formats—from campaign headlines and social media content to mall events, brand communication, digital campaigns and on-ground advertising. We’re looking for a writer who understands that great copy isn't just grammatically correct—it needs to have an idea behind it.
Key Responsibilities
- Develop creative concepts, campaign ideas, taglines and communication hooks for Pacific Malls and its campaigns.
- Write engaging copy for social media, digital campaigns, reels, videos, performance creatives and websites.
- Create copy for OOH, mall branding, standees, hoardings, installations, event communication and other offline collaterals.
- Develop scripts and concepts for brand films, reels, influencer content and promotional videos.
- Work on communication for mall launches, events, festivals, sales, F&B, fashion, entertainment and retail campaigns.
- Adapt communication across different Pacific Mall properties while maintaining the overall brand tonality.
- Collaborate closely with the design, digital, social media and marketing teams to take an idea from brief to execution.
- Turn marketing briefs into simple, memorable and consumer-friendly communication.
- Proofread and ensure consistency, accuracy and quality across all brand communication.
- Stay updated with social media trends, pop culture, advertising, fashion, entertainment and consumer behaviour to keep the brand communication fresh and relevant.
What We’re Looking For
- 2–5 years of copywriting experience, preferably with an advertising/digital agency, retail, lifestyle, entertainment or consumer brand.
- Strong command of English and Hindi/Hinglish.
- Ability to write short, punchy and memorable copy, not just long-form content.
- Strong conceptual thinking and the ability to generate multiple creative routes from a single brief.
- Good understanding of Instagram, reels, memes, topical content and digital-first communication.
- Comfortable working on multiple campaigns and quick-turnaround requirements simultaneously.
- Strong attention to detail with excellent proofreading skills.
- A portfolio showcasing campaign ideas, headlines, social media copy, scripts and/or brand communication is essential.
The Kind of Person We’d Love
Someone who can look at a brief saying “Mall Launch” and think beyond “Shop. Dine. Celebrate.”
Someone who understands the difference between content and an idea.
Someone who can make a headline stop a scroll, make an outdoor creative worth noticing, and occasionally make the marketing team say, “Why didn’t we think of that?”
If words, culture, advertising and ideas are your playground, we’d like to hear from you.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
