About Tally
The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.
Culture & Values
Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!
TallyCapital
TallyCapital function aims to address the working capital needs of MSMEs. With Tally’s legacy of serving over 2.5 million clients and empowering countless MSME businesses with financial management solutions, we recognize the immense potential and the challenges faced by these enterprises. Our business loans platform leverages cutting-edge technology to streamline the lending process, providing MSMEs with quick and hassle-free access to flexible financing options. By seamlessly integrating with our ERP software, businesses can easily assess their financial health, determine their eligibility for tailored working capital solutions and apply for a loan – all within a single platform. Our partner base adds a deep layer of relationship with the customers, which supplements the tech layer offering in the product. As the fintech and banking sectors undergo transformative innovations, Tally Capital is poised to bridge the financing gap that currently affects 65-70% of MSMEs, offering a multi-decadal opportunity for growth and impact.
- Empower: Enable MSMEs with seamless access to flexible working capital, driving sustained growth and impact.
- Bridge: Mitigate the credit gap for MSMEs by integrating finance with tech, trust, and deep business understanding.
- Enable: Deliver tailored financial solutions within the Tally ecosystem to help MSMEs thrive.
What You Will Own
In this role, you will own the digital marketing strategy and execution for TallyCapital’s business lending platform. You will drive end-to-end customer and partner acquisition, engagement, conversion, and retention across digital channels. The role requires building scalable, data-driven marketing programs that generate qualified leads, improve customer journeys, and accelerate loan applications and disbursements. Working at the intersection of growth marketing, marketing automation, analytics, and customer lifecycle management, you will play a key role in scaling TallyCapital’s growth trajectory.
Where Your Expertise Meets Our Future
- Experience in digital marketing, with a strong track record in performance marketing, lead generation, and marketing automation; experience in BFSI, NBFC, Fintech, or lending businesses.
- Strong understanding and expertise in Email, SMS, WhatsApp Marketing, and Web Push Notifications; experience working with CRM platforms such as Salesforce CRM and customer engagement ecosystems is preferred.
- Proficiency in analytical and marketing tools such as Google Analytics (GA4), Google Tag Manager (GTM), Tableau, Metabase, and Looker Studio, and in marketing automation platforms such as Netcore, Marketo, Marketing Cloud etc.
- Excellent analytical skills with the ability to interpret data, strong communication and interpersonal skills, and creative problem-solving abilities.
- Demonstrated experience leading and mentoring high-performing digital marketing teams, with strong project management and prioritization skills.
The Scope of Your Influence
- Own and operate TallyCapital’s Marketing Automation Platform Netcore to drive digital engagement with MSME customers and partners.
- Drive digital lead generation for TallyCapital’s business loan offerings, increasing the volume and quality of applications sourced through digital channels.
- Own the design, planning, and execution of multi-channel campaigns – including lead nurturing, cross-sell, upsell, and retention campaigns – with a strong focus on personalization and automation.
- Tracking, attributing and optimising costs across multiple digital channels
- Ability to use AI tools for copywriting and design
