- Job Description – Mall Marketing Head (General Manager)
- Position Details Designation: General Manager (Mall Marketing Head)
- Department: Marketing
- Location: KW Delhi-6 Mall, Raj Nagar Extension, Ghaziabad
- Qualification: PGDM / MBA (Marketing) or equivalent expertise in Mall Marketing Experience: 8–10+ Years
- Salary Budget: ₹12 LPA – ₹15 LPA
About the Role KW Delhi-6 Mall is looking for an experienced and dynamic Mall Marketing Head (GM) to lead the overall marketing strategy, branding initiatives, customer engagement programs, and promotional campaigns. The ideal candidate will be responsible for driving mall footfall, enhancing brand visibility, supporting tenant business growth, and positioning the mall as a preferred lifestyle, retail, and entertainment destination in Delhi-NCR.
Key Responsibilities
Develop and execute comprehensive marketing strategies to increase mall footfall, customer engagement, and brand awareness. Plan and implement integrated marketing campaigns across digital, print, radio, outdoor media, influencer marketing, and in-mall branding. Conceptualize and execute seasonal campaigns, festivals, promotional events, exhibitions, and customer engagement activities. Collaborate with Leasing, Sales, and Operations teams to align marketing initiatives with business objectives. Build and maintain strong relationships with retail brands and tenants for joint marketing initiatives and promotional campaigns. Increase tenant participation in mall marketing activities to drive store-level sales. Lead the planning and execution of entertainment events, activations, celebrity appearances, and experiential marketing programs. Manage the mall's digital presence, including social media platforms, website, online campaigns, and content strategy. Monitor campaign performance using marketing analytics and prepare ROI reports with actionable insights. Develop, manage, and optimize the annual marketing budget while ensuring cost effective utilization of resources. Coordinate with creative agencies, media houses, event partners, PR agencies, and vendors for timely execution of campaigns. Ensure brand consistency across all marketing communication and customer touchpoints. Conduct market research, competitor analysis, and consumer trend studies to identify innovative marketing opportunities. Lead, mentor, and develop the marketing team to achieve organizational and departmental objectives. Prepare presentations and marketing proposals for prospective brands, business partners, and management. Desired Candidate Profile MBA/PGDM in Marketing or equivalent professional expertise. 8–10+ years of experience in Mall Marketing, Retail Marketing, Shopping Centre Marketing, or Commercial Real Estate Marketing. Excellent presentation, negotiation, and stakeholder management skills. Strong knowledge of digital marketing, branding, social media marketing, and event management. Proven experience in planning and executing high-footfall campaigns and promotional activities. Strong analytical skills with experience in campaign performance tracking and ROI analysis. Ability to manage multiple projects and work effectively with cross-functional teams. Strong leadership, communication, and team management capabilities. Required Skills Mall Marketing Strategy Brand Management Retail Marketing Customer Engagement Digital Marketing Social Media Marketing Event & Activation Management Marketing Budget Management Campaign Planning & Execution Tenant Relationship Management Vendor & Agency Management Market Research & Consumer Insights Presentation & Negotiation Skills Leadership & Team Management Marketing Analytics & ROI Tracking
Why Join KW Delhi-6?
Opportunity to lead marketing for one of the prominent retail destinations in NCR. Exposure to large-scale branding, events, and customer engagement initiatives. Dynamic work environment with strong growth opportunities. Collaborative culture with cross-functional business leadership.
- Contact Details Email: [email protected]
- Contact: +91 9650095977
- Company Website: https://www.kwdelhi6.com
Pay: ₹100,000.00 - ₹125,000.00 per month
Work Location: In person
