Job Title: Social Media Sales & Client Relationship Management (CRM) Executive
Brand: Istya
Location: Kolkata
Experience: Minimum 2 years in the fashion/apparel industry
About the Role
We are seeking a versatile, proactive, and customer-focused Social Media Sales & CRM Executive to manage digital client interactions, support retail channels, and drive overall sales operations. In this role, you will be the primary voice of Istya across digital touchpoints, coordinate with external retail partners, support ground-level events, and ensure smooth backend fulfillment.
Key Responsibilities
- Customer & Channel Inquiry Management: Promptly respond to customer inquiries across Instagram, WhatsApp, and email, as well as coordinate directly with Multi-Designer Stores (MDS) regarding product inquiries, stock availability, and sales orders.
- Online & B2B Sales Facilitation: Guide direct clients through styling, sizing, and pricing to convert inquiries into sales, while managing order flow and communication with partner multi-designer stores.
- Performance Marketing Coordination: Work closely with the performance marketing team to track ad leads, handle campaign-driven inquiries, and optimize lead-to-sale conversion rates.
- CRM & Data Management: Systematically capture, organize, and update client profiles, preferences, purchase histories, and contact details in our database.
- Exhibitions & Event Support: Assist on-ground during exhibitions, pop-ups, and brand events with client management, trial coordination, and sales execution.
- Inventory & Order Tracking: Manage product inventory, track client order statuses from placement through dispatch, and keep clients updated on delivery timelines.
- Trials & Clienteling: Schedule client trials and custom consultations, following up post-purchase to build strong, long-term brand loyalty.
- Operational Flexibility: Maintain an agile, hands-on mindset and be ready to undertake any additional operational or business tasks assigned by management.
Requirements & Qualifications
- Industry Experience: Minimum 2 years of hands-on experience in fashion sales, client management, or operations within a women's fashion brand.
- Communication Skills: Excellent written and verbal English communication, with a polite, empathetic, and professional tone.
- Technical & Platform Proficiency: Familiarity with WhatsApp Business, Instagram, email platforms, basic inventory management, and lead tracking.
- Adaptability & Multitasking: Highly organized with the ability to balance digital inquiries, event coordination, and cross-team communication effectively.
- Problem-Solving: Strong interpersonal skills to resolve client queries smoothly and support management across daily operational needs.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
